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Automation, Simplification Center Stage for Xerox at Graph Expo

Booth features new FreeFlow® Core 4.0 and time-saving workflow solutions


With automation top-of-mind for print service providers, Xerox is dedicating its booth at Graph Expo to show how simplifying operations can lead to profitable growth. Xerox’s Graph Expo booth theme, “Let’s Automate and Simplify,” comes alive with the latest release of FreeFlow Core and other workflow solutions that eliminate costly touch points from the print process, while meeting or exceeding quality and production targets.FreeFlow Core 4.0 easily and quickly constructs workflows that intelligently automate file preparation. Building on its successful launch last year, the enhanced browser-based software solution takes the guesswork out of print and electronic file production with two new optional modules:  

  • Output Management Module logically groups and routes jobs through the print shop. The software aggregates similar jobs based on a customer’s criteria, builds personalized release triggers and functions automatically.
  • Variable Data Printing Module easily converts jobs to PDFs and improves workflow productivity associated with complex, customized print jobs.

FreeFlow Core improves efficiency for integrated communications providerLooking to eliminate manual steps required to prepare and process customized job orders generated online, Henry Wurst, Inc. turned to FreeFlow Core. Customers’ requests for personalized, short-run jobs are now managed easily, including the automated selection of the proper imposition and specifications, printing device, stock and quantity, as well as tracking information.According to Tim Wurst, director, Marketing Services, Henry Wurst, Inc., FreeFlow Core also served as a catalyst for improvement throughout their print operations. Their efficiency – how closely their output matches their machines’ rated output – has climbed from just under 50 percent to near 100 percent. “The automation has created a workflow that has all but eliminated the possibility of manual operator-type mistakes. Turnaround time is fast and, like the staff, the presses now have more available time to apply to other work.”More ways to automate and simplify

  • IntegratedPLUS Automated Color Management vastly simplifies the monitoring and management of an entire fleet by combining the iGen® inline spectrophotometers, new remote color management DFE software and cloud-based partner color management applications. A centralized color expert can track press status and administer profiles and spot color recipes for increased predictability, accuracy and efficiency at lower costs.
  • Thick Stock Capability for the iGen4® Press allows the press to feed, image and stack media up to 24 points, which is especially useful for variable data or short-run packaging and signage applications.
  • Xerox MatchAssure features color matching across the Xerox portfolio. Expanded features include enhanced RGB GUI selections, which adjust color output based on customers’ preferences and a new color data monitoring feature.

Xerox FreeFlow Core 4.0 and other workflow solutions will be on display in Xerox’s booth No.1213 at Graph Expo, Sept. 28 – Oct. 1 in Chicago.Availability and PricingFreeFlow Core 4.0 is available worldwide immediately starting at $2,500.

About Xerox
Since the invention of Xerography more than 75 years ago, the people of Xerox (NYSE: XRX) have helped businesses simplify the way work gets done. Today, we are the global leader in business process and document management, helping organizations of any size be more efficient so they can focus on their real business. Headquartered in Norwalk, Conn., we have more than 140,000 Xerox employees and do business in more than 180 countries, providing business services, printing equipment and software for commercial and government organizations. Learn more at


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