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Team Up!: Applying Lessons from Neuroscience to Improve Collaboration, Innovation and Results, Will Be Free to Download Tomorrow (9/15/2014)

United States – WEBWIRE

Frode Svensen and Lori Shook bring you their first book called, “Team Up!: Applying Lessons from Neuroscience to Improve Collaboration, Innovation and Results”.  T his book is about how to create more collaborative teams . Frode and Lori have applied lessons from neuroscience to typical leadership and team challenges. These lessons show us that our natural drive for survival is part of the problem.

They follow a fictitious – yet very real - management team as they learn and grow through a culture change programme. A leadership training programme provides the team with brain-based self-awareness and self-management skills. Team members are then supported as they implement new skills and behaviours together. They learn how to manage their emotional reactions, they begin to view themselves as a collective and consciously create a more collaborative team culture.

The authors give us just enough theory to understand what is going on in the team and their individual brains without creating a neuroscience textbook. We get to know the team and some very common challenges. The presented solution is no quick fix. Instead, we get an integrated approach to change that we can apply in any organization.

The messages from the authors are clear: train leaders in their teams and support them as they implement their new skills together. Base your programmes on available science.

Frode and Lori’s “Team Up!” will be free and available for download on Amazon for 5 days (9/15/2014 – 9/19/2014) at: Team Up! is rated a 4.8 by those who have purchased the book. Here’s what some of the reviewers have said:  

“ If you lead, coach or train teams, I believe this book is going to help you a lot. The authors weave together the best of modern (applied) neuroscience, with their years of practical experience working with individuals, teams and organizations. Succinct. Accessible. Loads of practical examples. Love the chapter summaries. Highly recommended. ” – Stephan Mitten

“ This book is very interesting both in terms of content and how the content is built. When you read the book you are taken on a personal development journey - The challenges at Sekhmed are well recognized, the management team easy to recognize and connect with. You get curious about what will happen. The journey continues through relevant theories and practical solutions how to facilitate the process. When you read the book you are is led through the "knowing and doing gap”. The authors know that experiential learning is key success factor for implementation, as well as your brain don’t know the difference between a role play and reality. You will definitely be “doing” differently in your own reality after the book. Read it and develop your leadership skills! ” – Lisbeth Hedberg

For More Information: For more questions or to schedule an interview about this press release please contact Rebecca, Author Liaison , at (626) 765-9750 or email

About The Author : Frode Svensen has been developing people his entire career. He worked almost 15 years in international corporations as a manager and then ten years as a management consultant. Throughout these years, he developed new leaders by creating challenging environments where they could grow and fulfil their potential.

For the last ten years, Frode has supported large successful organisations through training and coaching. He has worked with leaders and teams from Europe, US and Asia. His focus is to help them implement people skills relevant for their culture and relevant for the challenges of corporations in the 21st century.

Lori Shook has been training leaders and coaches around the world for the past 15 years. She was originally inspired to focus on leadership and organisational development during the first 15 years of her professional life when she worked as an engineer for the US Navy.

Lori’s affinity for natural science has helped her combine recent revelations from the field of neuroscience with her experience in personal development, coaching and training. This integration has evolved into a body of work that is both science based and people friendly.


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