Biopharma’s Premier Cloud-based and Mobile Sales-force–focused Decision Support Tool Now Available
Publicis Touchpoint Solutions Launches T-App™
“Today’s highly trained biopharma field sales teams deserve more than just Excel and PowerPoint,” said Mark Stevens, senior vice president of technology and commercial solutions at Publicis Touchpoint Solutions. “They should have the best technology available, including decision support tools that provide quick data insights and action-oriented information."
Yardley, PA — September 9, 2014 — Breaking new ground in the deployment of technology for field-based life sciences teams, Publicis Touchpoint Solutions announced today the commercial availability of the industry’s premier sales-force–focused decision support tool that is both cloud-based and mobile: T-App™. T-App delivers anytime, anywhere, and any-data decision support where every click gets a sales representative or manager closer to a decision. Industry recognition for T-App has begun already. PM360, a leading biopharmaceutical trade journal, announced on August 20 that T-App has been named a 2014 Trailblazer Award Finalist for Best Sales Aid.
“Today’s highly trained biopharma field sales teams deserve more than just Excel and PowerPoint,” said Mark Stevens, senior vice president of technology and commercial solutions at Publicis Touchpoint Solutions. “They should have the best technology available, including decision support tools that provide quick data insights and action-oriented information. Field representatives need an intuitive, user-friendly tool that offers location-based and highly visual intelligence. T-App delivers all of this, and more.”
T-App was rolled out to a number of Touchpoint’s client sales teams in January. T-App is now being offered to customers outside Touchpoint’s field team network. The most recent deployment is for an over 500-person sales team at a Top-5 biopharma company. Representatives and managers have given it high marks for ease of navigation, visual appeal, and overall functionality.
T-App also offers benefits that extend beyond the sales and marketing teams to appeal to life sciences financial and executive leadership. T-App is:
- Simple… with no hardware to maintain, no software to install, and no setup or configuration required
- Accessible… easy to use with minimal training (unlike Excel in which usability depends on skill set)
- Fast… providing high performance with on-demand capacity
- Secure… designed for complete system integrity
- Complete… offering all features and capabilities needed for decision support
T-App’s array of visualizations, screen design, and gesture-based actions can be seen on a 7-minute
demonstration video that can be accessed at http://bit.ly/TApp-pr. For more information, eMail Mark Stevens at Impact@TouchpointSolutions.com .
For business inquiries, please contact Touchpoint Solutions Business Development at
(215) 525-9800 or eMail Impact@TouchpointSolutions.com .
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions designs and implements customized, cross-channel, healthcare sales, service, and clinical teams. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With more than 5,000 employees, PHCG manages nearly 13 agency brands through 70 offices located in 10 countries. PHCG’s global brands are Saatchi & Saatchi Health, Digitas Health LifeBrands, Publicis Life Brands, Razorfish Healthware, Discovery, in-sync Customer Insights, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.
Web: www.publicishealthcare.com | Facebook: www.facebook.com/publicishealthcare
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- Contact Information
- Betsy Lane
- SVP Marketing and Communications
- Publicis Touchpoint Solutions, Inc.
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