PharmaVOICE Names Two Publicis Touchpoint Solutions Executives among 100 Influential Healthcare Leaders
Rick Keefer receives inaugural Red Jacket Award; Michelle Keefe named to PharmaVOICE 100
Yardley, PA—August 12, 2014—Publicis Touchpoint Solutions, Inc. — a leading provider of customized healthcare sales, service, and clinical teams — announced today that Rick Keefer, president and chief executive officer, and Michelle Keefe, chief operating officer, have been selected by PharmaVOICE magazine as honorees in the 2014 PharmaVOICE 100. Publicis Touchpoint Solutions is a division of Publicis Healthcare Communications Group.
Rick Keefer was named one of six recipients of the inaugural PharmaVOICE Red Jacket Award. This first-of-its-kind award honors individuals who have been recognized multiple times as part of the PharmaVOICE 100 and have demonstrated a continuing commitment to innovation, leadership, mentoring, and philanthropy. Keefer’s Red Jacket profile is featured in a special section of this year’s July/August issue of PharmaVOICE magazine.
Describing him as a “visionary leader in the biopharma industry,” PharmaVOICE noted that Keefer “is focused on innovating and continually pushes for cutting-edge solutions to meet the needs of a changing healthcare environment.” Equally important, Rick is dedicated to “placing the needs of his employees above his own.” He is a true leader who “inspires people to do their best.”
“I am humbled to be included among the recipients of the Red Jacket Award, especially in its inaugural year,” said Keefer. “I’ve been blessed to be a part of this great industry, and being included in this group of respected peers is truly one of the highlights of my career.”
Michelle Keefe was named one of the 2014 PharmaVOICE 100 Commanders and Chiefs. “A lead-by-example individual, Ms. Keefe goes above and beyond in her own role and is always willing to lend a hand to those in need of added support,” PharmaVOICE noted. “She inspires by helping others recognize their own strengths and desires and then supporting them in achieving their goals.”
With responsibility for all aspects of the company’s commercial business, Michelle’s role includes planning and developing strategic direction, corporate objectives, and operating efficiencies. She enjoys developing collaborative partnerships with her clients to custom-design cross-channel solutions that both optimize ROI and improve the lives of patients. She has over 25 years of experience in the life sciences industry.
“It’s a great honor to be included among the PharmaVOICE 100,” noted Keefe. “But what really makes me proud is the day-to-day effort of the Touchpoint staff in making our clients’ lives easier. At the end of the day, my job is pretty simple: support our team as they provide world-class customer service.”
For business inquiries, please contact Touchpoint Solutions Business Development at (215) 525-9800 or eMail Impact@TouchpointSolutions.com .
About Publicis Touchpoint Solutions, Inc.
Publicis Touchpoint Solutions designs and implements customized, cross-channel, healthcare sales, service, and clinical teams. From in field to inside and from promotional to clinical, Publicis Touchpoint Solutions centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. A wide range of vital support solutions—each of which serves all of the company’s message delivery channels—includes recruiting, training, performance management, operations, data/analytics, and compliance. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact. Publicis Touchpoint Solutions is a member of the Publicis Healthcare Communications Group.
About Publicis Healthcare Communications Group
Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,000 employees, PHCG manages nearly 12 agency brands through 60 offices located in 11 countries. PHCG’s global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health, Razorfish Healthware, Discovery, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions.
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- Betsy Lane
- SVP Marketing and Communications
- Publicis Touchpoint Solutions, Inc.
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