TubeMogul Named First Partner for Vungle’s Mobile Video Ad Exchange
Partnership makes TV-quality in-app video ad inventory available for programmatic buying for the first time
TubeMogul is the first buy-side partner to publicly announce a partnership with Vungle after the launch of the startup’s new mobile video ad exchange. Top brands and agencies that use TubeMogul’s software to unify their video advertising will now have access to Vungle’s TV-quality in-app video inventory.
The importance of scaling programmatic in-app technology cannot be understated: eMarketer predicts global mobile programmatic spend will increase to over $4.6 billion in 2014. As consumers increasingly shift their attention to smartphones and tablets, brands will find that their marketing budgets invariably follow the eyeballs.
Originally launched as a monetization platform for mobile developers, Vungle recently launched the world’s first in-app video ad exchange. Vungle Exchange leverages patent-pending technology to sell 15-second, TV-quality mobile video ads programmatically, and is set apart by its ability to serve video ads in less time than it takes the human eye to blink. Vungle reaches more than 100 million unique viewers monthly, and is championed by the developers of popular apps like Fruit Ninja and Cut the Rope.
TubeMogul brings Vungle reliable programmatic demand from top brands and trading desks. Marketers using TubeMogul’s software can shift budgets and messaging to smartphones and tablets based on real-time data by tapping into Vungle Exchange. To compare mobile to other video formats, marketers can also leverage TubeMogul BrandSights, which precisely measures lift in message association, purchase intent and much more.
“Vungle is bringing scale to automated buying of video ads on smartphones and tablets,” said Keith Eadie, TubeMogul’s VP of Marketing. “This partnership will give marketers the control they need to incorporate mobile video into their overall branding strategy.”
“TubeMogul sets a high bar for programmatic video buying,” said Zain Jaffer, CEO of Vungle. “Their leadership in this space made them a natural complement to Vungle Exchange’s groundbreaking technology. Together, we’re addressing some of the toughest challenges to scaling programmatic mobile video buying – issues like latency, brand safety, standards, and supply quality. Our solution will help brand marketers worldwide.”
TubeMogul is an enterprise software company for digital branding. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their digital video advertising spend and to achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Detroit, Chicago, Los Angeles, New York, London, Singapore, Sydney, Tokyo and Toronto.
Vungle is the way developers put video ads in apps. Vungle’s breakthrough video ad-serving technology and user-first approach has led to its track record of success and made it necessary infrastructure for applications. Vungle was founded in 2012 and has offices in San Francisco, London, Berlin, and Beijing. For more information visit www.vungle.com and follow @vungle.
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