Darin Hager, founder of Heyday footwear shares his strategies to global e-commerce success in this week’s “The Global Influencer” podcast
Darin Hager, founder of Heyday footwear, is an e-commerce veteran. Founded in 2006, Heyday footwear transitioned from a wholesale distribution to a direct sales e-commerce model in 2010. He will share his insights about building an e-commerce store from scratch and dealing with an international audience in "The Global Influencer" podcast.
Google translate helped Heyday footwear manage customer service inquiries from around the world
Starting an e-commerce store and acquiring a global customer base comes with many challenges. To succeed in the global market, it is important to find a trustworthy manufacturing partnership, a scalable e-commerce platform, and an affordable fulfillment center.
Darin Hager, founder of Heyday footwear (www.heyday.com), is a footwear fashion veteran. Founded in 2006, Heyday footwear transitioned from a wholesale distribution to a direct sales e-commerce model in 2010. He will share his insights about building an e-commerce store from scratch and growing globally. Daren admits that in the footwear industry the competition is fierce. But his passion, hard work and devoted customers kept him in business throughout the years. His recent collaboration with fitness guru Bella Falconi has helped Heyday footwear gain a large Brazilian audience. Daren has catered to this demographic by translating his site in Portuguese using google translate. He also answers any customer service questions in the respective language of his audience. He has created shortcuts to be able to manage the stream of customer service questions. Finding his niche, and keeping a close relationship with all his customers, made a difference. Daren also swears by Instagram, and only wishes links could be clickable within the app.
In this podcast, Daren shares his secret recipe to global success while competing with the big players. Tune in to learn about:
- Global e-commerce best practices
- Customer service hacks to cater to an international audience
- International shipping considerations
- The pro’s & con’s of manufacturing in China
- Tips to reaching out to International Influencers
- Promo codes best practices
Feel free to ask your questions by using the #globalinfluence hashtag.
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