Hans Rijfkogel: Is this the best gift for cigar smokers?
Hans Rijfkogel believes Balmoral Collection is the ideal gift for cigar smokers
A few years ago Royal Agio Cigars launched Balmoral Dominican Selection Collection in Asia and this product has very quickly become one of Agio Cigars bestsellers in Asia Duty Free. We asked Asia Marketing Services Director Hans Rijfkogel why Balmoral Collection is doing so well?
First of all, let me give you a little background on this product. The Balmoral cigars are made in Royal Agio Cigars factory in San Pedro de Macoris, a small city in the Dominican Republic located in the southeastern part of the country. The shortfiller cigars are made with a premium blend of tobaccos from South America and the Caribbean and a natural shade-grown wrapper from Ecuador (a small country located in northwestern South America).
Growing the wrappers from Ecuador in a natural shade ensures that the Balmoral cigars have a mild and rich flavor. It also guarantees the beautiful golden color of the wrapper. Master blender Willem van Overveld personally selects these tobaccos, which provide the perfect body and balance to the cigars.
So why is Balmoral Collection so successful? Well, according to Hans Rijfkogel the key reason is that Balmoral Collection is a great gift for the right price.
So if you are looking for a great gift for a cigar smoker, Balmoral Collection is an excellent choice.
Here is what the judges of the Frontier Award said about the Balmoral Collection:
Lisa White, Tourvest Duty Free:
“A very smooth cigar that was well-received by both the cigar connoisseurs and social smokers in the office. The balance of small and large cigars makes this a great gift package that I think would sell well in the travel-retail industry for the suggested retail price. Because the cigars are of Dominican origin, this allows for a wider distribution, which is a must. The packaging is eye-catching and adds the premium feel.”
Neil Towns, Wiggle:
“For gifting appeal this product hits all the right boxes. For customers looking to buy cigars for people they know, this makes the task very easy. The quality is very good, the packaging exudes quality, and the product selection gives a breadth to widen appeal. For the cigar lover the product range will ensure an assortment of experiences as they meander through the cigars. Price expectation is great – again, especially for gifting.”
Alessandra Piovesana, Nuance-Watson (HK) Ltd:
“The presentation and packaging with the sleeve are excellent: elegant, informative and permitting full appreciation of content at the time of purchase. Health warnings fulfill their scope but blend in. The variety makes it a very good gift or for use at a social occasion. The price is in line with similar products; some competitiveness in the first phase of launch would have its value.”
In case you are wondering how much do these cigars cost in Asia? In Asian Duty Free shops you will find Balmoral Collection for around US$ 49 per wooden box. A luxury almost everyone looking for a beautiful gift can afford.
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