Chevrolet Launches The New 2007 Aveo Sedan - Virtually
1 p.m. webcast to introduce online generation to Chevy’s value-driven, fuel-efficient sedan
DETROIT - The all-new 2007 Chevy Aveo sedan is full of surprising features not normally found in entry-level vehicles, so it’s no surprise that Chevrolet is rejecting traditional methods to introduce the all-new sedan today.
At 1 p.m. Eastern Daylight Time, Chevy will launch the Aveo sedan to media via a live webcast from Seldom Blues restaurant at GM’s Renaissance Center in Detroit. This special webcast will feature remarks from Ed Peper, Chevy general manager; and Cheryl Catton, Chevy car marketing director. Media will have the opportunity to pose questions; details will be provided during the webcast.
“Just as we no longer operate in a one-size-fits-all vehicle market, we are adapting our marketing strategies to reach our customers in the most effective way,” said Peper. “The target audience for the Aveo sedan has grown up with the internet, and 75 percent of this audience spends at least two or more hours each day online. To reach this digital generation, we need to go where they are.”
The 2007 Aveo sedan has been completely redesigned - a mere 2.5 years after its introduction. In redesigning the sedan, the Aveo team reached beyond the important affordability factor to deliver great design and a smooth, safe driving experience.
The Aveo sedan boasts an all-new exterior and roomy interior design. Standard and optional amenities - such as standard side-impact air bags, tilting headrests, woodgrain appearance trim, steering wheel audio controls, 60/40-split folding rear seat and an available power sunroof all contribute to Aveo’s amazing substance.
“With the current Aveo lineup starting at $9,995, Aveo represents a smart buy that delivers on Chevy’s Total Value Promise,” said Peper. “It is an important member of Chevy’s small car family.”
Chevrolet is America’s No. 1-selling automotive brand. With the largest dealer network in the United States, Chevy is the leader in full-size trucks and the leader in sales of vehicles priced $35,000 and above. Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,995 to $78,175. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles. For more information on Chevy cars and trucks, please visit www.chevrolet.com.
About General Motors
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world’s leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
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