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Aladdin Enhances Channel Partner Program


Aladdin launches new rebate and reward program for authorized resellers of Aladdin eSafe and eToken solutions

CHICAGO, August 16, 2006 - Aladdin Knowledge Systems (NASDAQ: ALDN), the leader in Software DRM, identity management, and content security solutions, today announced significant enhancements to its Aladdin Channel Partner Program for eSafe and eToken solutions.

New incentives offered to more than 140 of Aladdin’s North American resellers include a reseller rebate and reseller representative rewards. Both promotions provide sizeable, competitive incentives for partners at all levels of the Aladdin Channel Partner program - silver, gold and platinum.

“As a long-time Aladdin partner, we continue to benefit from Aladdin’s extensive support in the form of stellar training and certification programs, as well as competitive incentives. The upcoming rebates and representative rewards further illustrate Aladdin’s commitment to fostering and maintaining a uniquely generous relationship with its partners,” said Susan Crabtree, President at Mission Critical Systems. “Aladdin’s award-winning, innovative security technology and powerful partner program stand as an appealing combination.”

“Aladdin is pleased to announce these new, considerable incentives for our valued network of resellers throughout North America,” said Steve Laubenstein, vice president of sales for Aladdin North America. “Unlike many of our competitors, we focus on maximizing our relationships with a smaller, core group of partners, providing generous, customized incentives that complement our extensive training and certification efforts. We continue to see overwhelming benefits in expanding support for existing partners. These new programs are specifically designed to provide an ongoing reward program that recognizes our partners.”

About Aladdin eToken

Aladdin eToken is the world leader for USB-based authentication solutions. It provides strong user authentication and cost-effective password management solutions enabling organizations to easily and effectively expand business opportunities with secure network access, improve data security through enhanced encryption and digital signing, and reduce costs and vulnerabilities through superior password management. For more information, please visit

About Aladdin eSafe

Aladdin eSafe is a high capacity, perimeter-based, strong content security solution that provides organizations a transparent shield from threats and enhances productivity. eSafe enables organizations to supply secure Web surfing through a wire speed security gateway featuring powerful anti-spyware and unauthorized application filtering; reduce spam though a proactive email security gateway with advanced spam management; and improve security through URL filtering with transparent inspection of HTTP, FTP, SMTP and POP3. For more information, please visit

About Aladdin

Aladdin Knowledge Systems Ltd. is a global provider of security solutions that reduce software theft, authenticate network users and protect against unwanted Internet and e-mail content, including spam, viruses and spyware. Its security products are organized into two segments: Software Digital Rights Management (DRM) and Enterprise Security. Aladdin’s Software DRM products allow software publishers to protect their intellectual property and increase revenues by reducing losses from software theft and piracy. Its Enterprise Security solutions enable organizations to secure their information technology assets by controlling who has access to their networks (authentication) and what content their users can utilize (content security). Visit the Aladdin Web site at

©2002-2006 Aladdin Knowledge Systems, Ltd. All rights reserved. Aladdin Knowledge Systems and the Aladdin logo are trademarks or registered trademarks of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned in this document are trademarks or registered trademarks of their respective owners


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