Two new editions of email marketing automation software more than double delivery speeds of large campaigns: Arial Software

Two new email marketing software products launched by Arial Software today have the technology to boost the delivery speed of large email campaigns by over 100 percent without additional hardware or network modifications.

Field tests of Campaign Enterprise Fusion and Campaign Enterprise Array, the two newest permission email marketing releases from Arial Software (both can be viewed at http://www.arialsoftware.com/sesql.htm) have clocked email sending speeds at over 300,000 personalized emails per hour using medium-end servers, without adding major hardware, software or additional plug-ins. Both products tie seamlessly into most subscriber databases.

Campaign Enterprise Fusion uses a SQL-based backend to efficiently track email campaign analytics in near real time without interrupting delivery speed. This effectively removes email message “logjams” and frees up more resources for email sending.

Campaign Enterprise Array takes the logjam removal concept further: it lets system administrators distribute large email campaign processing to three servers, resulting in a performance “array” that can deliver personalized emails in excess of 5,000 personalized emails per minute.

Year-long testing of Campaign Enterprise Fusion and Campaign Enterprise Array has shown both products significantly boost system performance, more than doubling message delivery speed over previous versions of Campaign Enterprise and providing near-real time campaign metrics reporting while handling customer email marketing campaigns in excess of one million subscribers.

Investors Insight Publishing Inc. currently uses Campaign Enterprise Fusion to deliver and track the professional financial newsletters it sends to its 1.5 million email subscribers. You can review how Fusion solved delivery speed and scalability problems at http://www.arialsoftware.com/cs_investorsinsight.htm.

“These systems have been used in the field with impressive results, allowing marketers and IT professionals to easily manage very large permission email campaigns with a very reasonable investment in technology and time,” says Mike Adams, Arial Software president and CEO.

About Arial Software
Founded in 1993, Arial Software is widely considered the leading developer of email marketing automation software used for delivering email newsletters, automating email responses, sending transaction confirmations, and more. Arial Software products are used by corporations, retailers, universities and other organizations to deliver large personalized email campaigns directly to subscribers, customers, prospects and members. Arial Software customers include XM Satellite Radio, The Children’s Place, DirtDevil.com and Terra Lycos. More information can be found at http://www.arialsoftware.com.

Contact Information

Steve Delgado

Media relations

Arial Software

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