Unmetric Saves Social Media Managers 800 Hours Per Year With First Ever Automatic Campaign Intelligence Platform
New platform now lets brands see how their social media campaigns perform against their competitors
NEW YORK – Today Unmetric , the company that helps global brands understand how they stack up against their competition on social media, launches a new way for brands to automatically see how their social media campaigns compare to their competitors.
In a recent survey sponsored by Word of Mouth Marketing Association and the American Marketing Association, 79 percent of business professionals state that measuring online social media success is one of their biggest challenges. In 2014, brands will invest even more time and money on running multiple social media campaigns across a variety of networks.
The biggest challenge? Unmetric estimates that brand managers today spend 30 to 40 percent of their time monitoring and tracking campaigns, manually sifting through thousands of posts to get a read on their success. With brands usually running up to three campaigns simultaneously, that’s valuable time wasted on busy work.
Enter Unmetric Campaign Intelligence. This comprehensive platform automates the entire process for brand managers, making it fast and easy for businesses to gauge the overall activity and engagement of each campaign essentially in real time. The platform also offers unprecedented insights into how competitors’ campaigns are faring as well. With this unique benchmarking feature, brands have the ability to see how various campaigns perform within an industry vertical.
For instance, Campaign Intelligence scours the thousands of campaigns pushed out by the top brands from thirteen key industry verticals in the last 12 months. The platform finds that Kroger ’s “Guess the Gift Card” not only had the most successful campaign in the retail chain industry, beating out Wal-Mart and Macys , but also the most engaging campaign across all sectors for the year 2013. Its Thanksgiving campaign has been able to connect better with consumers than Visa ’s #GoInSix campaign, Cartier ’s holiday promotion and even Sony ’s newest PlayStation 4 marketing efforts.
Unmetric crunches these campaigns using a combination of advanced artificial intelligence algorithms and a live, expert team of social media analysts who are dedicated to observing and analyzing campaigns.
“Yesterday, a brand would run one campaign every six months. Today, social brands run six campaigns every month. These campaigns represent the blood, sweat and tears of our chief marketing officers and brands managers,” says Lux Narayan, CEO of Unmetric. “But social media is multi-faceted and difficult to grasp, hence it’s so easy for many marketers to get lost in what the numbers and engagement on these platforms mean. Our new solution not only cuts down time and energy but also equips businesses with thorough comprehension of their social campaigns.”
To learn more about Unmetric Campaign Intelligence or request a trial, visit: www.unmetric.com
Unmetric is headquartered in New York City and works with category leading brands and innovative agencies across the world. Unmetric provides not-so-obvious competitive intelligence on over 10,000 global brands across 30 industry sectors, helping brands and their agencies to comprehend and calibrate their social media efforts, and compete with intelligence and efficiency. The client list includes iconic brands like Subway, Toyota, Cisco, and Lowe’s Home Improvement, and premier agencies like GroupM, MRY, Golin Harris, and the Zocalo Group. For more information, visit www.unmetric.com.
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