Event Marketing Solutions: Bellwether Report Shows the Tides are Turning for Event Marketing
Keith Austin, CEO of Event Marketing Solutions, talks about the latest findings of the Bellwether Report, and how it shows an improving marketplace for event marketingÖ
There has been increasing optimism in recent times felt across the sector. The experience of EMS reflects the turning tide, with many of their long-term clients renewing contracts.
Thereís nothing like a spot of good news to lift the spirits at the start of a new year.
And thatís what Event Marketing Solutions have been dealt with by the Institute of Practitioners in Advertisingís Bellwether Report.
The new report shows figures for Q4 2013, revealing that the first signs of recovery for the event marketing sector came towards the end of the year.
Event marketing spend increased by 1.8% during this period, marking the first rise in spend for the whole of 2013.
Overall, growth in marketing budgets has now been on the up for a fifth quarter. The report also signalled that optimism regarding financial prospects remains high and that marketers signal confident plans for the 2014 budget year.
Thereís no doubt that thereís been increasing optimism in recent times felt across the sector.†
The experience of EMS reflects the turning tide towards a brighter outlook, with many of their long-term clients renewing contracts. Telecommunications firm Infinera has signed up for a sixth year, oil & gas champion Parker Hannifin is approaching its eighth year working with EMS, and AB SCIEX, the world leader in life science analytical technologies, has just signed up for a second year of tours.† †
EMS has also been working with a new B2B brand thatís set to launch in the coming months and which will be taking to the road for three years, marking another long-term commitment to roadshow truck tours as part of a core marketing strategy.†
Optimism isnít just reserved for the B2B arena. Consumer brands are making headway too. Samsung recently ran two long-term tours to promote their technology across the UK. And EMS has just embarked on an exciting project to support a film premier, boosting awareness and driving engagement with movie lovers across Europe.
Watch this space as the year unfolds. Event Marketing Solutions is looking forward to a successful and prosperous 2014 for the entire event marketing sector.
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