Drawbridge’s Executive Leadership Strengthened with Hire of Strategic Digital Sales Expert, Richard Johnson

Bringing more than 15 years of experience in online advertising and strategic media, Johnson significantly strengthens the leadership team for the cross-device marketing company


SAN MATEO, CA – WEBWIRE – Wednesday, January 08, 2014

Today Drawbridge , the leader in cross-device advertising, announces the newest member of its executive team, former VP Sales at MediaMath, Richard Johnson. He joins the team as Head of Sales and Accounts, North America, and will lead teams in both San Mateo and New York City.

“We’re excited to have Rich join the team,” said Kamakshi Sivaramakrishnan, CEO of Drawbridge. “Rich has had success in media sales and as an enterprise sales leader. His role will help Drawbridge expand into new markets.”

Johnson’s professional background includes working for major industry players like MediaMath, Buysight, ValueClick, and Adify. While at MediaMath, Johnson grew the company’s sales team, expanded revenue across key verticals, and managed multiple domestic regions. He also served as SVP of Sales and Business Development at Buysight, prior to its acquisition by AOL; there, he increased sales more than 5x and their number of accounts more than 10x.

Throughout his career, Johnson has consistently honed his ability to develop successful revenue strategies around digital media, with a keen understanding of data analytics - a key factor for joining Drawbridge. The cross-device company has become known for their scientific edge in the cross-device advertising space; Johnson abides by and respects that technological methodology, making him a perfect addition to the company’s executive team.

“I’ve been in the digital and online ad industry almo st since its inception, and it’s thrilling to see cross-device advertising mature,” Johnson says. “The world class team in place at Drawbridge has data in their DNA, and have been at the forefront of utilizing  cross-device innovation at scale. This is a natural extension of the work I have done in my career, combining mobile and desktop advertising with both platform and media sales.”

Drawbridge, known for pioneering cross-device ad targeting and retargeting products, has paired over one billion devices to date without the use of personally identifiable information (PII) - and that number is still growing. Drawbridge works with Fortune 500 companies across a variety of verticals, including retail and ecommerce, travel, and games.

Johnson joins Drawbridge’s extensive team of accomplished executives, including CEO Kamakshi Sivaramakrishnan (former AdMob and Google scientist) and COO Eric Rosenblum (former Product Director at Google), Daryl McNutt, VP of Marketing (previously SVP of Marketing at BrightRoll), and Devin Guan, VP of Engineering (formerly Chief Architect at Answers.com).

About Drawbridge

Drawbridge has developed the first machine-learning ad technology to leverage insights from cross-device signals allowing advertisers and marketers to reach targeted audiences across multiple devices. Through its innovative technology, the company is able to gain insights and a much deeper understanding of audience behavior without the use of PII. Drawbridge works with six of the top seven online travel agencies, eight of the top twelve flash sales retailers, as well as top companies in local services, online payments, subscription media, and dating sites. The company is located in Silicon Valley and is backed by Sequoia Capital, Kleiner Perkins Caulfield and Byers, and Northgate Capital. For more information, visit http://drawbrid.ge/ .


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Contact Information
Andrew Still-Baxter
Publicist
VSC for Drawbridge
andrew@vscconsulting.com


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