Mobile Truck Tours: Do you prefer that companies come to you?
Keith Austin, CEO at Event Marketing Solutions looks at why taking products and services directly to customers makes good business sense.
Businesses that take their offerings directly to customers find that they have a powerful edge over their competition.
Event Marketing Solutions is in the business of helping brands engage customers by taking their products and services directly to them. Whether that’s a technology firm looking to showcase heavy products, a business looking to enter new markets, or a bank educating staff on a new offering, they all have one thing in common – the ability to be mobile and to deliver their message directly to their audience, which results in unparalleled benefits.
Of course, this is the nature of EMS’ business, but Ryan Holmes, the CEO of HootSuite, recently wrote a blog post which gave a whole new perspective and rationale.
The post can be read in full here
The notion of not making customers come to a business, and instead going to them is a simple one, as Ryan points out: “If you just build it, they probably won’t come.” He considers the range of businesses that are turning to this concept in “the race to win consumers’ hearts (and wallets)” and which makes it easier for customers to engage and transactions to happen. Interestingly, Ryan refers to it as door-to-door sales for the digital age.
Mobile truck tours are not just a tactic reserved for specific sectors, it does not depend on the industry, or even the size of the operation. The technology sector is one that has wholly embraced the concept for some time; this has a lot to do with the complex and heavy nature of its products and services.
EMS has seen an increasing trend towards food and fashion retailers taking to the road as a more direct way of reaching their target audience, who can’t resist taking a peek inside.
Both big and boutique brands are gaining traction in this way, including designers Henry Holland and Hugo Boss, luxury car manufacturers Aston Martin and technology giants Samsung.
Businesses that take their offerings directly to customers also find that they have a powerful edge over their competition; a USP with increasing visibility in a controlled and consistent trading environment that can be located almost anywhere. Mobile truck tours can also create an environment that makes brand interaction more fun and exciting, and delivers superior customer service by providing immediacy and convenience.
To find out more about how taking a marketing campaign directly to customers can help business steal a march on their competitors, get in touch with Event Marketing Solutions today and see how their mobile truck tours can help.
- Contact Information
- Kate Price
- Marketing Manager
- Event Marketing Solutions
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