EXHIBITOR Magazine’s International Exhibiting Survey: More U.S. Companies are Exhibiting Globally
ROI at International Trade Shows Same as Domestic Shows
“Marketers looking to make their global debuts will be very interested in the astute advice offered by the survey’s respondents,” commented Travis Stanton, editor, EXHIBITOR magazine.
ROCHESTER, MN – December 2, 2013 – EXHIBITOR Media Group, the award-winning leader in trade show and corporate event marketing education, today announced the results of EXHIBITOR magazine’s 2013 International Exhibiting Survey, which indicate that U.S. companies are crossing borders to increase sales, generate brand awareness, and cultivate relationships with foreign prospects.
More than half of the 214 American companies surveyed are currently exhibiting outside the United States, and nearly seven out of 10 have at least tentative plans to explore foreign markets in the next three years. The most popular countries among U.S. exhibitors heading overseas include Germany, the United Kingdom, Canada, China, France, Brazil, Australia, Mexico, Japan, and the United Arab Emirates.
“Marketers looking to make their global debuts will be very interested in the astute advice offered by the survey’s respondents,” commented Travis Stanton, editor, EXHIBITOR magazine. “For example, more than half of the respondents say that Return On Investment at international trade shows is the same as domestic shows.”
The comprehensive results will be published in the December issue of EXHIBITOR magazine.
About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine - best practices in trade show marketing, and produces EXHIBITOR2013, the trade show and corporate event industry’s top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak live online educational sessions; and GRAVITY FREE, the world’s only multidisciplinary design conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry’s only university-affiliated professional certification program. www.ExhibitorOnline.com is the trade show and event community’s most comprehensive online resource. Follow EXHIBITOR on Facebook and join EXHIBITOR’s LinkedIn discussion group.
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