LinkSmart CEO Pete Sheinbaum to Present on Link Management at Gilbane Conference
Session titled "Content Optimization for Publishers – Two Under-appreciated Approaches" will take place at 4 pm on Dec. 3
BOULDER, Colo., Nov. 26, 2013 — Pete Sheinbaum, founder and CEO of LinkSmart, will be a featured speaker at the 2013 Gilbane Conference, which will be held Dec. 3 – 5 at the Westin Boston Waterfront. Sheinbaum’s presentation will take place at 4 p.m. on Tuesday, Dec. 3 as part of a session titled, “Content Optimization for Publishers – Two Under-appreciated Approaches.” He will present technologies and strategies that web publishers can use to enhance their content and develop their audiences.
Content is expensive to create and market pressures mean publishers need to optimize the use and value of content as much as possible. During his presentation, Sheinbaum will explain how the humble hyperlink can be the key to driving traffic and keeping audiences engaged. He’ll teach attendees how to increase pages per visit, reduce bounce-rates and influence usage paths by optimizing in-text links on their websites.
Headquartered in Boulder, Colo., LinkSmart helps some of the nation’s largest web publishers understand, access and guide audiences through real-time analytics and management of in-content links. Its text-linking solutions are designed to capture audiences where they’re most engaged – in the content itself – and deliver them to the places publishers need them most.
Prior to founding LinkSmart, Sheinbaum was a publisher serving as the CEO of the popular e-mail newsletter DailyCandy, which sold to Comcast Interactive Media for $125 million. He has also held executive-level positions with Empower Solutions, AlexBlake.com and E! Television Networks.
The Gilbane Conference gathers the industry’s leading experts, content managers, marketers, marketing technologists, technology and executive strategists to share experiences and explore the most effective technologies and approaches to help enterprises build agile, sustainable digital experiences. Sheinbaum’s presentation will be part of the conference’s Digital Strategies for Publishing and Media track.
LinkSmart is a platform and marketplace that enables web publishers to build, share and manage reader audiences through in-content links, real-time analytics and simple-to-use management tools. Passionate in its quest to help publishers be the best they can be, LinkSmart combines deep industry knowledge and experience to make in-content links a truly manageable asset that increases profitability and drives audience interest and engagement. LinkSmart is based in Boulder, Colo., and is backed by leading technology venture capital firms Foundry Group and Costanoa Venture Capital. For more information or to request a trial, visit www.LinkSmart.com or follow us on Twitter and Facebook.
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