3 Questions You Should be Asking About Online Marketing for Small Business | Digital Success Institute
Online marketing for your small business is more complex than marketing with traditional channels as Google is an ever-changing entity. Between onsite and offsite SEO, social media marketing, PPC marketing, blogging and more, there are a lot of bases to cover. If you’re just getting started or just now deciding to reevaluate your online marketing strategies, here are a few of the first questions you should ask:
What social media marketing channels should I use and why?
As with any marketing strategies, you need to do research to determine who your target demographic is. Once you know this, it will help you determine which social networks are the most appropriate for you to use. Facebook, Twitter, Google+, and LinkedIn are the top social networks that business owners use to reach their customers.
How do I know if my website is fully optimized?
Consulting with both an SEO team as well as website designers can give you an idea of the optimization that needs to be done to make sure that your website can be found in the search engines by people looking for your products or services. The designers will then be able to help you to make sure that your site is functional and visually appealing so that once customers find your website they will be likely to stay and learn about you.
What else do I need to do to help market my business online?
There are many location based social networks and business directory profiles that you can use to list your business and allow customers to find you using local search from their mobile devices. This is a great way to gain customers who are new to the area and also those who are just passing through. These services include FourSquare, Yelp, Google+ Local and more.
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