Tennant is back in latest Virgin Media campaign
• Ads showcase Virgin Media’s unbeatable choice of blockbuster movies
• David Tennant stars with Richard Branson and some furry feline friends
David Tennant and Sir Richard Branson have returned for Virgin Media’s latest multi-million pound advertising campaign, which celebrates the unbeatable range of movies and huge collection of TV series ready to watch on Virgin Media’s award-winning TiVo® service. The campaign will hit TV screens during Channel 4’s primetime Grand Designs on 2nd November at 8.30pm.
The TV ad starts with Tennant standing in the dark declaring his love for horror films, but he realises the audience might be in the mood to watch something else. So he twirls his way through a shower of rose petals while talking about rom coms and rips open his shirt in a parody of a superhero. But he still can’t make up his mind about what to watch, so TiVo from Virgin Media comes to the rescue with its vast line-up from Virgin Movies, Sky Movies, PictureBox and soon Netflix too, as well as channels such as Film 4 and TCM.
The accompanying online ad finds Tennant in the ‘white room’ surroundings familiar from previous campaigns. This time he’s surrounded by dozens of feline friends. A bemused Tennant asks the audience if they look at online cat videos when they’re bored before pointing out that, with the thousands of hours of entire TV box sets available on Virgin Media TiVo, they need never watch a cat video again – unless they really want.
Richard Larcombe, brand and marketing director at Virgin Media, said: “David and Richard are a blockbuster duo so we’re excited to have them back for our latest campaign, celebrating the unbeatable choice of movies and TV box sets available on Virgin Media TiVo. We always want to bring a sense of fun to our ads and working with them and a room full of unusually well-behaved cats raised quite a few grins. These ads are set to build on the success we’ve enjoyed with previous high profile campaigns featuring David and Richard and, of course, Stephen Fry, Mo Farah and Usain Bolt.”
The campaign was created by BBH with media planning handled by Fifty6, and will run across TV and online.
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company’s cable network – the result of multi-billion pound private investment – delivers ultrafast broadband to over half of all UK homes, with speeds of up to 120Mb, as well as market leading connectivity to thousands of public and private sector organisations across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of British households.
The world’s first virtual mobile network was launched by Virgin Media and it is also one of the largest fixed-line home phone providers in the country.
Virgin Media is a part of Liberty Global plc, the world’s largest international cable company. Together Virgin Media and Liberty Global serve 25 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.
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