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3 Things to Include in a Business Website | Digital Success Institute


For business owners, managing their online presence is one of the most important parts of marketing the company. A complete online presence takes into account online review directory profiles, press releases, articles and social networking profiles all related to the business. But the one thing that these web properties must lead back to is the company’s main website. As the main website is the home base for a company’s online presence, the creation of the website shouldn’t be taken lightly, but rather with careful planning and patience. Some of the most important components of a website include:

 A logo:

A new company that is starting from nothing will need to design their logo before they can fully think of a design for their website as the website should match the colors and tone of the logo. Creating a recognizable logo that is spread between your storefront, social networks, and website will make you stand out to customers and give them the comfort in being familiar with your brand.

A clear idea of who you are and what you do:

When people come across your site from clicking directly to it or by finding you in the search engine, you want it to be apparent from the first glace as to who you are and what you can do for the customer. If people have to dig to find out who exactly you are, the chances of them leaving your site are large. Adding a call to action in a noticeable location on the homepage will help increase leads from your website visitors.

A contact page:

Your website and all of your web properties, for that matter, should include all of your contact information including name, street address, phone number, email address, and fax number. Not only that, but it should include links to your main social networks as a convenient way for people to follow you.  

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