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Arts Council England launches updated strategy


Arts Council England today launches a refreshed version of its 10 year strategic plan, Great art and culture for everyone, bringing together its remit for the arts with that for museums and libraries for the first time. It comes ahead of the Arts Councilís next investment round for national portfolio organisations which opens in January 2014.

Three years in, this document updates the Arts Councilís original strategic frameworks for the arts and libraries and museums, which were set out in separate documents in 2010 and 2011.

Great art and culture for everyone retains the ambitions of its predecessors to invest in, develop and advocate for the arts and culture, supporting arts organisations, museums and libraries to generate massive value to the public.

The refreshed strategy rests on the same five goals from the previous documents which have been developed in consultation with the Arts Councilís sector partners:

1 - Excellence is thriving and celebrated in the arts, museums and libraries
2 - Everyone has the opportunity to experience and to be inspired by the arts, museums and libraries
3 - The arts, museums and libraries are resilient and environmentally sustainable
4 - The leadership and workforce in the arts, museums and libraries are diverse and appropriately skilled
5 - Every child and young person has the opportunity to experience the richness of the arts, museums and libraries

The refreshed framework aims to be clearer about what success looks like, and how Arts Council England will know whether itís achieving its mission. It describes what data and evidence the Arts Council will need to collect in order to evaluate its performance

The five goals provide the rationale for the Arts Councilís activity, including its current and future investment in the arts and museums. They will also guide its strategic development role for libraries.

Alan Davey, Chief Executive, Arts Council England, said: ďGreat art and culture for everyone brings together our plans for the arts, museums and libraries in one clear and cohesive document for the first time. This, alongside the markers for success highlighted in the framework, will help us and the wider arts and culture sector demonstrate the extraordinary work they do to create a thriving, vibrant cultural landscape for the people of England.Ē

It is also the essential guide for the organisations who seek funding from us about our priorities Ė excellence and quality in the work they do, and the importance of engaging ever more people with arts and culture.Ē

Two videos, one a brand new animation and the other featuring Alan Davey and Peter Bazalgette, have been created in order to further explain the rationale behind these changes. Watch them here:

Notes to editors

Arts Council England champions, develops and invests in artistic and cultural experiences that enrich peopleís lives. We support a range of activities across the arts, museums and libraries Ė from theatre to digital art, reading to dance, music to literature, and crafts to collections. Great art and culture inspires us, brings us together and teaches us about ourselves and the world around us. In short, it makes life better. Between 2010 and 2015, we will invest £1.9 billion of public money from government and an estimated £1.1 billion from the National Lottery to help create these experiences for as many people as possible across the country.

The videos above are available for seeding on external sites. Youtube embed codes for the videos above can be found here:
and here:


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