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Customer Reviews Drive Product Development and Service Decisions

Veada Industries allows customer reviews of their boat seating products lead development of new products and improved customer service


Veada Industries, an Indiana based leader in boat seat and marine manufacturing, has recently elevated the role customer reviews and testimonials play in driving marine product development and customer service.

“We give customer reviews a very high priority in our development cycle. Along with putting “quality first” our development team use unbiased boat seat reviews and feedback from our customers to create a continuous improvement cycle, regardless of how small or large the improvement may be.” says Jon Yoder, Veada’s head of Internet Sales.

“With more marine products being imported from overseas, customer reviews and ratings push Veada to improve product development, continue to excel at quality and provide boat seats and marine products on a high level.  The review process is essential to the continued growth of Veada Industries.

”Veada’s technology consultants, Precept Partners add, “Each product on the website uses a five-star rating system derived from independent boat seat reviews and customer feedback. This provides a quick and trustworthy reference other site visitors can use on the subject of pontoon restorations and refurbished upholstery projects,” said Stephen Antisdel, Precept’s manager.

 About Veada
Founded in 1968, Veada Industries has remained a family business and stressed quality, industry leading design and core values.  With custom built boat seats and pontoon furniture manufactured at its northern Indiana location, Veada remains a leader in aftermarket and original equipment boat seat manufacturing.

About Precept Partners
Partners provides award winning website design, development and online marketing proven by more than $100MM in online sales revenue. Launched in 2003, the company serves clients in retail, professional services, e-commerce, manufacturing, technology and not-for-profit sectors. Client awards include the Inc. 500, Hot 100 Best Retail Websites, and Webby Award.


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