How to Use Social Media in your Small Business Marketing Plan | 1800 Accountant

Small business owners and large corporations, alike, have an equal advantage from the internet when it comes to marketing their services. With social media leveling the playing field, small business owners should take advantage of each opportunity they have to build their brand online. When creating a marketing plan, sufficient resources should be allocated to online marketing as social media and business directories are not all necessarily “free”. Below are a few of the steps to take to ensure that your online marketing plan starts with successfully:

Create a Google+ Account

Creating a Google+ account will allow you to make sure that your business is listed in the vital areas in the realm of Google. Create a Google+ Local listing to make your business searchable in Google Maps and you can also add a social component to this listing by adding a Google+ Page and sharing updates with your followers.

Create a Facebook Account

Whether you already have a personal Facebook account or not, it is important for business owners today to create a Facebook page for their business. This allows your customers to follow you and tag your page in their own updates. Your customers can even check-in on Facebook when they are at your location, giving you more exposure and more potential leads.

Upload Custom Images

You want all of your web properties to match your brand, so create your own custom graphics, take a picture of your location, your staff or your products and upload them as your cover images on your social networks.

Keep your Customers Engaged

Creating your own social networks is just the beginning. The reason that social media marketing is never truly “free” is because it requires time, dedication, planning and creativity to run an effective social media marketing campaign. To keep your customers engaged in your social media efforts, you need to continuously post interesting, entertaining, or informative updates to keep their interest.  

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