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3 Questions Small Business Owners Have about Social Media | Brendon Pack


Social media has revolutionized the way that owners of businesses, large and small, market their products and create a branding strategy. Social media is one of the most logical tools for small business owners as it can help put them on par with large established brands. Some business owners who are not familiar with social media may have some concerns when starting their social media marketing plan. Some of these questions are below.

Which networks do I need to use?

The top social networks that have advantages for business owners are Facebook, Twitter, Google+ and LinkedIn. The extent to which you use all of these networks will depend on your industry and social media goals. Each network allows you to upload your own logo and graphics to extend your brand outside of your website.

Is social media marketing free?

Creating your profile on each network is free; however, there are non-monetary costs to consider. You will need to dedicate time every day to updating your social networks according to your social strategy. Creating these updates means that you’ll need to take pictures and document company news, events, and products. You’ll also need to spend the time responding to comments from your followers and keep up with overall engagement. If you’re not going to allocate the time to managing your social networks, your social media marketing will not be as effective in gaining you leads.  

Do I need to hire a social media manager?

Hiring a professional social media manager can help to relieve some of the time that you would otherwise spend thinking of creative posts and updating your profiles. When you hire someone in-house to do your social media, you have the advantage of letting them choose what it worthy of posting. You can also outsource your social media marketing, in which case you can allow them to post on your behalf while you provide the insider information and pictures.

About Brendon Pack

Brendon Pack is a renowned executive and Vice President of Business Development at Brendon Pack and serve small business owners with essential procedures such as accounting, tax planning, tax preparation and more. With Brendon Pack and his team of experts, they work directly with entrepreneurs to develop business plans and business start-up documents. To learn more about Brendon Pack, visit:


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 Social Media Marketing
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