Public Relations Firm Fuels Business Growth, Profits
PublicityParadise.com Helps Companies Create Public Image
and Gain Media Exposure
LAS VEGAS – A new Web-based service, www.PublicityParadise.com, has been developed to help businesses fuel their growth and create a more viable public image by working alongside the media. The comprehensive public relations and media management service partners with its clients to build relationships with the press in local markets and across the United States.
PublicityParadise.com builds personal relationships with members of the media on behalf of their clients by working directly with media outlets such as newspapers, television, Internet sites and radio and works with hundreds of business types including small, large, for-profit and nonprofits. What makes PublicityParadise.com unique is that is not only one of the most affordable and efficient public relations firms on the Web, it also is one of the most experienced.
Scott Rupp, public relations and media management specialist for PublicityParadise.com, has more than 10 years working in and with the media as a former reporter, editor and director of marketing and public relations for several companies in the United States. “Advertising and publicity are two completely separate tools that businesses often confuse with each other,” Rupp said. “While advertising is used to keep companies, products, and/or services in the mind of the public, publicity that is presented in the form of a news-worthy story is usually viewed in a more trusted and positive light by the general public.”
Surprisingly, it’s estimated that 70 percent of “news” comes from sources outside of the traditional media sources, said Rupp. The majority of news comes to media channels in the form of press releases. These press releases are then picked up, reported on and delivered to the public as news.
PublicityParadise.com offers clients several packages to choose from including the writing of a 300-word press releases for a fee of $50, online distribution of the release to nearly a dozen of the top distribution sites in the world for $50 and direct distribution of the release to 10 media outlets any where in the country for $50.
Why increase your public image and the amount of exposure you are getting from the media? Rupp asks. “Quite simply, gaining more media exposure will help you to gain the trust of your clients, to increase your company’s name recognition with potential clients, drive your word of mouth reputation and to let people who have not heard of your business know what services you provide and why they need them.”
By getting your company’s name into the media, your clients will begin to relate to you, they will start to trust you and will recognize who you are and what you can do for them. They will call you when they need you; they will inquire among associates about you; and they will refer you to other prospective clients once they know more about you. Most times, just reading an article in their community newspaper is enough for them to feel like they have formed a close bond and connection with you and your company, like they know you personally.
As the media brings you more exposure, it will make your business more productive, and there is little doubt that the attention will drive sales, which typically increase dramatically after the media, such as a newspaper or television station, runs a piece about a new business, the promotion of a key employee or a new service offered to the local market place.
Once members of the media begin to recognize your business and the services you provide to the community, long-term, carefully developed relationships with them often can lead to your becoming an expert source of information for them to turn, further keeping your name in the public eye.
Additionally, PublicityParadise.com is able to help companies develop their Web site content, press materials and any collateral materials such as brochures and newsletters.
- Contact Information
- Scott Rupp
- Marketing Director
- Publicity Paradise
- Contact via E-mail
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