Carlson Rezidor celebrates 10th Responsible Business Action Month and donates 107,000 EUR to World Childhood Foundation
Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, celebrated its 10th Responsible Business Action Month in September: The group’s hotels across Europe, the Middle East and Africa organized almost 700 activities and raised 107,000 EUR for Carlson Rezidor’s charity partner World Childhood Foundation. Childhood is an organization under the patronage of Queen Silvia of Sweden and focused on aiding children at risk for abuse and exploitation. Another 133,000 EUR were collected for a series of local charities in more than 260 communities in 70 countries.
“We have raised more funds than ever before – I want to thank each and everybody of our 35,000 employees who have participated in this years’ Responsible Business Action Month”, said Wolfgang M. Neumann, President & CEO at Rezidor. “We want to do sustainable business and support the hundreds of local communities we are living in – this is how we make a difference”, continued Neumann.
The list of Carlson Rezidor’s innovative fundraising and volunteering actions included:
• The popular charity drive “The Box Appeal” in the Middle East: 15 Radisson Blu- and Park Inn by Radisson hotels in 7 countries distributed 15,000 boxes filled with necessities to laborers and people in need. This equals a donation in kind of about 300,000 EUR.
• Three Carlson Rezidor hotels in Amsterdam organized an 18-hole Street Golf event in the business park around the group’s Schiphol Airport hotels. To top it off, golfers could try to land a golf ball in a convertible car parked 100 m away. The event raised 11,000 EUR for KIKA, a Dutch fund supporting children suffering from cancer.
• A Radisson Blu team cycled the 750 km of the Baltic Way and collected 10,000 EUR for “the Care Mobile”, a mobile clinic bringing healthcare to children in remote Latvian villages.
• 61 hotels helped to clean up their local surroundings in World Cleanup 2013. Together they collected 17,000 kg of waste or about 340 large garbage bags.
Carlson Rezidor also brought Responsible Business Action Month online: With the support of suppliers and business partners, an eBay auction for World Childhood Foundation sold hotel stays and exclusive products. In total 9,000 EUR were collected. And members of Club Carlson, the global loyalty programme of Carlson Rezidor, donated close to 2,300,000 points to World Childhood Foundation in conjunction with the campaign. The Carlson Family Foundation then matched the value of these donations.
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). The group plans to grow the portfolio to nearly 1,500 hotels in operation and under development by 2015. In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 85,000 people.
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