Infographic Gives Compelling Evidence That Manufacturers Are Set to See an Enormous Increase in Online Consumer Packaged Goods Purchases
Shopper Marketing Expo, Chicago, IL October 8, 2013
Recent studies show that for companies selling consumer packaged goods products, much of the growth is coming from emerging markets and online. Clavis Technology has pulled together some of the most interesting global trends for the sector in this Infographic. While the top country in the world based on B2C eCommerce sales is currently the US, by 2020 it is predicted that China’s eCommerce will overtake the US, UK, Japan, Germany and France combined.
Right now, internet penetration in the so-called BRIC countries is low compared with the US and Europe – Brazil, Russia and China is under 50%, while India’s is just 11% – but that is set to change as these countries’ middle classes grow. Evidence shows that manufacturers and retailers are set to see an enormous increase in online consumer packaged goods purchases, aptly titled a “Global eCommerce Gold Rush” by the Cisco® Internet Business Solutions Group (IBSG). Take a look at Clavis’ infographic for some compelling evidence as to why this is the case.
For a full copy of the Clavis Technology Infographic “Online Sales Transforming the Consumer Packaged Goods Market” please go to http://www.clavistechnology.com/infographic-global-cpg/.
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- Leah Kinthaert
- Marketing, US
- Clavis Technology
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