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M&M’S® To Make The Chase For The Nascar Sprint Cup™ ’Better With M’

Brand Pledges to Celebrate a Kyle Busch NASCAR Sprint Cup Series™ Championship by Giving Away One Million Free Bags of M&M’S to America


Racing fans now have 1 million more reasons to cheer for Kyle Busch in the Chase for the NASCAR Sprint Cup™! Today Mars Chocolate North America announced a deliciously unique offer from M&M’S® Brand to make this year’s NASCAR “playoff races” even ’Better with M.’

Here’s the deal: Should Kyle, driver of the No. 18 M&M¹S Toyota Camry, capture the 2013 NASCAR Sprint Cup Series championship, the brand will celebrate with America by giving away 1 million free bags of M&M’S. Now that’s a sweet deal every race fan can appreciate.

The Chase for the NASCAR Sprint Cup is arguably the longest and most competitive playoff system in professional sports’­ pitting the sports top 12 drivers from the regular season against each other for 10 grueling races to crown a champion. Busch is making his sixth appearance in the Chase for the NASCAR Sprint Cup ­ his fourth in the No. 18 M&M’S Toyota Camry. As the “Official Chocolate of NASCAR®,” M&M’S brand saw an opportunity to make a victory even sweeter ­ both for Kyle, and fans across the country.

“We’re thrilled to see Kyle and his No. 18 M&M’S teammates back in the Chase for the NASCAR Sprint Cup this season,” said Roy Benin, Chief Consumer Officer at Mars Chocolate North America. “We’ve spent the past season showing fans that ’Race Day is Better with M,’ so we couldn¹t think of a better way to rally around Kyle throughout the Chase for the NASCAR Sprint Cup, as well as celebrate a potential championship than by giving away 1 million free bags of M&M’S.”

For more information on how M&M’S is supporting Busch and the team during the Chase for the NASCAR Sprint Cup, visit

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital, NUTRO®, SHEBA®, DREAMIES® and CESAR®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food –UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA® Coffee Roasters coffee, THE BRIGHT TEA CO.® tea, DOVE®/GALAXY® Hot Chocolate, and FLAVIA® brewer; Symbioscience – COCOAVIA®, WISDOM PANEL® and SERAMIS®.

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