Free Inside Health Media Webinar with Nancy Lapid, Managing Editor, Reuters Health on “How PR Can Place Stories about Medical Research”

(NewMediaWire via WebWire) -- 

Oakland, CA - (NewMediaWire) - August 19, 2013 - PR professionals looking to hear first-hand from the managing editor of Reuters Health will learn what trends she’s tracking in the health and medicine sector and how PR can place more stories about medical research in a new 90-minute webinar by PR University. The event features Nancy Ehrlich Lapid, who will share the ways to reach, engage and score coverage with this influential outlet and many others.

PR pros who attend Leaders in Healthcare Journalism: Meet Nancy Lapid, Managing Editor, Reuters Health on “How PR Can Place Stories about Medical Research” will also learn the best practices for reaching thousands of industry professionals looking for the latest healthcare and medical news, studies, research and experts.

This PR University webinar takes place on Wednesday, August 21, at 1PM ET (noon CT; 11AM MT; 10AM PT).

Featuring Trainer:

Nancy Ehrlich Lapid, Managing Editor, Reuters Health, Thomson Reuters

What PR pros will learn:

-- Why Reuters Health is a top target for studies and experts

--Top Medical and Healthcare Trends: What trends and stories are commanding outsized coverage -- and how to hook findings, angles and pitches to them

 -- How to pitch healthcare and medical experts and research

 -- New rules for crafting irresistible pitches -- the data, elements and exclusive pegs that resonate with Reuters Health and how to use them to generate wide coverage

 -- What to put in an email pitch letter subject line

 -- How to pitch research studies and surveys

 -- How to gain coverage for new drugs and treatments

 -- How to pitch authors and researchers

 -- Multimedia to Pitch Now: Online video, multimedia, podcasts -- the new media assets that editors say boost the chances of getting posted

 -- Social media: The increasing role of social media in the medical and health industry -- plus how to use Twitter, LinkedIn and other channels in media relations

 -- Speed bumps and roadblocks: The key credibility boosters -- and credibility killers -- for PR pros who pitch top health media

For more details, go to the conference home page.

Bulldog Reporter’s PR University produces over 60 high-level professional development conferences per yearwith extraordinary speakers on media relations skills, PR measurement, crisis communications, advanced PR technology, social media, and the nation’s most influential media—a complete professional development program to meet all your training and updating needs.

Attendance at this Bulldog Reporter PR University webinar costs just $299 per login. Participants in this 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to the conference home page or for personalized service and special offers please contact one of our sales consultants toll free at: 1-800-959-1059.

Contact Information

Jacques Gautreaux

VP & COO

Bulldog Reporter

Contact via E-mail