#ogilvychange holds its first summer school
Starting this week, #ogilvychange will hold its first Behavioural Science summer school, giving six students the opportunity to work on live behaviour change marketing briefs with specialist teams.
Students will be given a crash-course in applying behavioural science, whilst working alongside world leading proponents of Behavioural Economics including Ogilvy’s Rory Sutherland and Dr Nichola Raihani from UCL, an expert in the evolution of co-operation. They will also spend time with a variety of people from across the Ogilvy Group businesses.
The six students were chosen from nearly 70 applicants, who had to demonstrate they were well-read in behavioural sciences literature and able to apply their knowledge ‘beyond the lab’. The positions were publicised in top-tier universities, and those offering psychology and behavioural science degrees, along with social media and the IPA student careers website.
Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK commented: “There are plenty of reasons I would like to see more psychologists and behavioural economists working in advertising and marketing. The new media world, and the new behavioural tasks we are being required to solve, make this an imperative. But there is another reason, too. I would like them to explain why in God’s name the marketing function has for fifty years assumed it has absolutely nothing to learn from academic psychology.”
#ogilvychange is Ogilvy & Mather’s specialist behavioural science practice, which uses the latest thinking in cognitive psychology, social psychology and behavioural economics to create behavioural change in the real world.
Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named both the Cannes Lions Network of the Year and the EFFIEs World’s Most Effective Agency Network for two consecutive years, 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com/, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy. (Last Updated: July 2013)
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