Bordeaux Winery, Paradise Rescued, Launches U.S. Presence with Foundations Marketing Worldwide
Paradise Rescued Winery of Cardan, an ultra-boutique producer of Cloud9 Cabernet Franc, is partnering with Foundations Marketing Worldwide (FMW) for U.S. market access, brand strategy and PR communications services.
Cloud9 is organically made, and is one of the few 100% varietal Cabernet Franc wines produced in Bordeaux. “While we are indeed a small vineyard, we possess an exquisite terroir in Cardan that has yielded an exceptional, 100% Cabernet Franc which we named Cloud9. It is our aim to share our wine with key wine collectors, top sommeliers and ultimately, to build a brand. We can’t imagine achieving all that without a presence in New York” commented Paradise Rescued proprietor David Stannard. “Since the wine will be highly allocated, it is important for it to be placed into the appropriate restaurants and fine wine shops. We turned to CEO Monika Elling and the FMW team to accomplish this.”
FMW services the wines, spirits and luxury goods sector from a New York hub. The company provides integrated communications including digital and social media, events, strategic marketing advisory, and sales representation to clients from the world over. The growing challenges of a highly regulated wine and spirits industry coupled with an explosion of brands coming to market, require a new vision and methodology.
“We are looking forward to working with David, his family and the rest of the Paradise Rescued team towards building a very focused approach for Cloud9. It is nearly impossible to get a 100% Cabernet Franc from Bordeaux, and the U.S. market is experiencing an uptick in interest for this varietal” stated Monika Elling, CEO of Foundations Marketing Worldwide. “As well, the ability to build the marketing communications strategy for an exclusive wine brand in growth-mode is a challenge we seek. With our integrated Social, Digital and Traditional Media approach, we will focus on the brand “pull-through” as we drive exposure.”
PARADISE RESCUED: In the beautiful sun-drenched tranquil village of Cardan near Bordeaux, France, overlooked by its 12th century church, lies a small Cabernet Franc vineyard. As building zones threatened to change the village into a town and take away its rural heritage, an Australian family stepped forward and fulfilled their mission to rescue what they deemed to be “Paradise”; and so a vineyard was born. In partnership with the local community, the micro winery of Paradise Rescued has begun a process of sustainability to maintain this piece of rural paradise and produce a high-quality organic, handcrafted red wine in a classic Bordeaux style. http://www.paradiserescued.com
FOUNDATIONS MARKETING WORLDWIDE: Homegrown in New York City, Foundations Marketing Worldwide (FMW) is an integrated MarCom agency providing the global wine and spirits, luxury goods sectors with strategic marketing, digital and social media communications, PR and events management, creative and digital design, as well as key-market sales support. http://www.foundationsmarketing.com
- Contact Information
- Monika Elling
- Foundations Marketing Worldwide
- (1) (212) 537-9363
- Contact via E-mail
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