5 Tips to Creating a Small Business Marketing Plan with Brendon Pack
A marketing plan is very important for a small business to have. Without one, it would be difficult to organize your ideas and determine how you want your business to run in order to work.
A marketing plan is very important for a small business to have. Without one, it would be difficult to organize your ideas and determine how you want your business to run in order to work. Here are some tips by Brendon Pack that will help your small business follow a marketing plan for success.
1.††††† Have a Vision and a Mission
Having a mission statement and a vision for your company will help you create short-term and, more importantly, long-term goals for your small business. Your mission statement should analyze the services you offer, your companyís strengths, weaknesses, wants, needs, and how you plan to overcome any obstacles.
2.††††† Keep an Eye on the Competition
Also consider in your vision how your business will grow over the competition. What can be done differently to continue as a successful business? What is working for your business that can be improved even more? Brendon Pack advises entrepreneurs that there is always room for improvement, and you can achieve it without drastically changing any business plan you may have.
3.††††† Market to your Network
Decide which demographics you want your small business to cater most to and create a plan to get the word out to them. Based on which demographics you have chosen, you must look into the needs and wants of your customer. Decided which products and services to offer, and strategize how you will sell your product to them. Make sure your marketing strategy matches with your market demographic so that they have easy access to your product. Decide how you will market your product to the customers, whether it is through mainly web presence, print ads, or other media outlets.†
4.††††† Establish a Budget
Itís important to know your limits when it comes to achieving your marketing goals. It is important to create a realistic budget to get the most of your money while running your small business.† Be realistic with how much you can actually afford so you donít dig yourself into a financial hole. Accountants like Brendon Pack can help you to come up with a business plan that will help you organize your taxes and revenue to help you keep as much profit from your business as possible.
5.††††† Keep Track of Your Progress
In your business plan keep track of the results. Make sure that what you are doing is paying off. If it is holding anything back, make the changes necessary to improve. Eventually you will have a solid plan for success, which is Brendon Packís goal for his clients Ė to help entrepreneurs gain total control over their business.†
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- Brendon Pack
- Vice President of Business Development
- Contact via E-mail
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