PSKW CEO Robert Previdi Selected as One of “PharmaVOICE 100 Most Inspiring People” in Life Sciences Industry for 2013
Bedminster, NJ — PSKW, LLC, a leading provider of biopharma loyalty relationship marketing services, today announced that Robert Previdi, CEO, has been selected by PharmaVOICE as one of its “100 Most Inspiring People in the Life Sciences Industry” for the second consecutive year. Previdi was named one of 26 noted entrepreneurs in the life sciences industry. PharmaVOICE 100 nominations are submitted by readers, and the list was published in the magazine’s July/August issue.
PSKW “has been driven by his creative thinking and strategies and is ahead of the curve when it comes to integrating technology with copay assistance initiatives,” the magazine said. “The history and growth of PSKW is a testament to Mr. Previdi’s entrepreneurial leadership.”
Under Previdi’s leadership, PSKW was named the #1 Fastest Growing Company in New Jersey in 2010, #2 Fastest Growing Company in New Jersey in 2011, and was recognized by Inc. Magazine as one of America’s Fastest Growing Private Companies. In 2012, Previdi was named to the PharmaVOICE 100 for the first time and was selected as the Ernst and Young New Jersey Entrepreneur of the Year in Marketing and Advertising.
As detailed in the PharmaVOICE profile, Mr. Previdi’s astute understanding of the pharma and political landscape enables him to “ascertain what challenges patients and prescribers will face and what services could help those audiences maintain workflow, product adherence, and brand success.”
Previdi “is a leader who understands the value that his employees bring to his organization and recognizes these efforts,” notes PharmaVOICE. “He allows each of his employees to be autonomous, creative, and a leader in his or her role, and he creates a culture that encourages open communication, flexibility, and teamwork.”
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