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Originator of ’Messaging On-Hold’ Reshapes Audio Marketing Industry


CULVER CITY, CA -- In recent years, technologically advanced business services have enabled companies to implement marketing strategies geared towards attracting, managing and maintaining customers. Additionally, innovative audio technology has played an integral role in the day-to-day operations for many large and small businesses.

Based in Southern California, VoicePaint has been offering these types of solutions to business owners who desire effective communication with current or potential customers.

“Technology is redefining how products and services are marketed,” said Rick Hodges, president of Audio Marketing Systems, Inc. and VoicePaint. He is also the current sitting president of the International On-Hold Messaging Association (OHMA).

“Consumers are much more sophisticated than they were in the past. The evolution of audio and video services has allowed companies to keep up with these individuals,” he added.

Hodges has seen the industry’s transformation first-hand.

His company is best known for launching the original “message on-hold” service for a Los Angeles business back in 1980. Since then, VoicePaint has evolved into a full-service provider of audio marketing products that include voicemail prompters, website voiceovers & sounds, on-hold services, in-store messaging and commercially licensed music.

VoicePaint’s success comes amid explosive industry-wide growth. Hodges attributes the popularity of on-hold messaging and other related services to the tangible impact often seen by businesses.

He noted, “On-hold messaging is a vital service for retaining and even influencing callers. Companies spend countless marketing dollars on getting their phones to ring yet they’re often ill-equipped to handle the calls once they come in.”

Industry studies support claims by Hodges and others about the importance of on-hold messaging.

A past CNN survey found the average hold time when calling a company with two or more telephone lines to be 55 seconds. Ninety percent of those callers will hang up within 40 seconds if subjected to silence.

As the industry founder, Audio Marketing Systems now offers VoicePaint as a bundled audio marketing tool that allows companies to focus on customer acquisition and retention via any audio application.

Hodges concluded, “With our professional scriptwriters, voice talent and broad range of services, the possibilities are really endless when it comes to how companies can market themselves.”

For more information, including audio samples, visit or call 888-690-8000.


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