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Bosch Technology Powers 2014 Chevrolet Cruze Clean Turbo Diesel

Diesel in North America


* Cruze Clean Turbo Diesel available now in U.S. and Canada
* Bosch predicts more than 60 clean diesel models in N.A. market in 2017
* Vehicle achieves industry-best, EPA-estimated 46 mpg highway

Farmington Hills, Mich. – Bosch, a leading global technology supplier, announced today that its clean diesel technology is featured on the 2014 Chevrolet Cruze Clean Turbo Diesel. Bosch provides the fuel injection system, ceramic glow plugs, engine control module, exhaust gas treatment technology and sensors for the vehicle.

“The launch of the 2014 Chevrolet Cruze Clean Turbo Diesel solidifies the growing perception and market demand for clean diesel technology here in the United States,” said Bernd Boisten, regional president, Diesel Systems North America, Robert Bosch LLC. “With this compact sedan, Chevrolet is demonstrating its trust in the many benefits this technology provides, including increased fuel efficiency, superior driving range and maintaining its value longer. We are thrilled to see Chevrolet bringing a clean diesel into the U.S. market now and thus further increasing choices for consumers.”

The Chevrolet Cruze gasoline model sold more than 280,000 vehicles in North America last year, demonstrating the strength of the vehicle in the marketplace. The launch of the 2014 Chevrolet Cruze Clean Turbo Diesel in the U.S. marks the first clean diesel car from Chevrolet in decades. It also builds on the Cruze’s already notable fuel efficiency and safety, making it a smart choice for shoppers looking for a quality compact car. In addition, the Cruze Diesel produces 151 horsepower and 264 lb-ft of torque.

The Chevrolet Cruze Clean Turbo Diesel is the most recent addition of clean diesel models for sale in the U.S. Bosch predicts there will be more than 60 diesel vehicle models available in North America in 2017.

For more information about Bosch clean diesel technology, please visit:

Automotive Technology is the largest Bosch Group business sector. In 2012, its sales came to 31.1 billion euros, or 59 percent of total group sales. This makes the Bosch Group one of the leading automotive suppliers. Its roughly 177,000 Automotive Technology associates worldwide mainly work in the following areas of business: injection technology for internal-combustion engines, alternative powertrain concepts, efficient and networked powertrain peripherals, systems for active and passive driving safety, assistance and comfort functions, technology for user-friendly infotainment as well as car-to-car and Car2X communication, and concepts, technology, and service for the automotive aftermarket. Bosch has been responsible for important automotive innovations, such as electronic engine management, the ESP® anti-skid system, and common-rail diesel technology.

The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

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PI8218 - 22. July 2013


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