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Dow’s London 2012 Stadium Wrap Recycled and Reused to Benefit Social Projects

The Official Chemistry Company of the Olympic Games delivers on post-Games repurposing plan


Midland, Mich. and London - One year ago, with the world’s main sports event about to take place in London, The Dow Chemical Company (NYSE:DOW) presented an innovative and more sustainable solution to enable the completion of the Olympic Stadium as originally planned by its architects - the Stadium Wrap. This specialized wrap, fabric coated with technology from Dow Elastomers, addressed the rigorous performance and sustainability requirements of the London Organizing Committee of the Olympic and Paralympic Games (LOCOG). Today, the Stadium Wrap is serving a variety of purposes, according to the plan announced by Dow after the London 2012 Olympic Games.

In June, “The Official Chemistry Company” of the Olympic Games concluded the installation of shades at the “Bola Pra Frente” (“moving the ball forward”) Institute, a social project that benefits hundreds of kids and teenagers at the Muquiço community, in Guadalupe, Rio de Janeiro. This project was founded 13 years ago by a former soccer player, Olympic medalist and member of the 1994 World Cup-winning squad Jorginho.

The “Bola Pra Frente” Institute was selected to receive the Stadium Wrap given its continued efforts to educate socially-vulnerable children and teenagers in Rio de Janeiro, which will host the 2016 Olympic Games. Panels have been installed as shades at the Institute’s headquarters to increase the available space for outdoor activities. This project was completed in partnership with ES Global, a worldwide expert company that joined forces with Dow for the wrap’s post-game reuse plan.

The installation of the Stadium Wrap shades also offered an opportunity to provide training and work to eight young people in the Muquiço Community, who installed the panels and canopies after going through a training program. “The opportunity to bring one of our Company’s key innovations from the London 2012 Olympic Games to ’Bola Pra Frente,’ a social project located at the next Olympic Host City, emphasizes Dow’s commitment to the Olympic Games and to Rio de Janeiro,” says George Hamilton, vice president, Dow Olympic Operations.

In addition to the “Bola Pra Frente” Institute in Brazil, an organization dedicated to the education and social inclusion of children exposed to the hardships of civil war in Uganda, Africa, will also receive panels for a similar purpose later this year.

The remaining panels have been allocated for recycling and reuse by British company Axion Recycling. The recycled material will be used as material for packaging, flooring and building applications. These programs successfully fulfill Dow’s commitment to LOCOG on the post-Games usage of the innovative Stadium Wrap.

As a provider of innovative solutions and “The Official Chemistry Company” of the Olympic Games through 2020, Dow is taking a piece of the London Games’ legacy to Rio de Janeiro to help promote a direct connection between two editions of the Olympic Games and emphasize the Company’s commitment to sustainable development. Sustainability is part of Dow’s vision, mission, and values, and the reuse of the Stadium Wrap highlights Dow’s role in implementing and promoting actions that will address the needs of society, while reducing the environmental impact and contributing to the development of local communities.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world’s most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow’s diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of approximately $57 billion and employed approximately 54,000 people worldwide. The Company’s more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at


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