Hearst Magazines International Retains IMG Licensing to Secure International Opportunities for Its Brands
NEW YORK – Hearst Magazines International today announced that IMG Licensing, a division the global sports, fashion and media company IMG Worldwide, will be the exclusive product licensing representative for key Hearst Magazines brands Cosmopolitan, Esquire and Harper’s BAZAAR outside of the U.S. and Canada. The announcement was made by Duncan Edwards, president and CEO of Hearst Magazines International.
“With powerful global brands like Cosmopolitan, Esquire and Harper’s BAZAAR, there are opportunities for brand extensions in myriad product categories,” Edwards said. “IMG Worldwide is a best-in-class partner and the ideal representative to grow the range of our branded products outside the U.S. and Canada.”
"Hearst Magazines has a rich history and impressive international reach, each title with a distinct editorial point of view that resonates with readers, and that’s what makes them powerful brands for licensing. We are honored and excited to be working with Hearst and these iconic titles,” said Bruno Maglione, executive vice president, IMG and global managing director, IMG Licensing.
Cosmopolitan, the world’s leading young women’s magazine and the best-selling title in its category, reaches more than 100 million readers, through 62 international editions. The magazine is published in 33 languages and distributed in over 79 countries, making it one of the most dynamic brands worldwide.
The most honored monthly magazine in America, Esquire defines, reflects and celebrates what it means to be a man in contemporary culture. The magazine is published in 14 languages and distributed in 45 countries.
Harper’s BAZAAR informs and inspires, covering what’s new to what’s next with insight and imagination. America’s first fashion magazine, it is published in 17 languages and 43 countries, with editions launching in Japan, Germany and France, bringing the total number of international editions to 34.
About Hearst Magazines International
As the largest U.S. publisher of magazines worldwide, Hearst Magazines International, a unit of Hearst Corporation, encompasses 290 magazines and 147 websites in 34 languages and 81 countries. Major titles include powerful brand equities like Cosmopolitan and ELLE, both international super-brands with more editions than any other women’s magazines in the world; ELLE DECOR, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics and Seventeen. In addition, Hearst Magazines International publishes other titles through joint ventures, including Men’s Health and Runner’s World in the U.K. and The Robb Report in Russia and China. Hearst Magazines has wholly-owned subsidiaries in China, Italy, Japan, the Netherlands, Spain, Taiwan and the U.K. Hearst Magazines publishes 20 titles in the U.S.
IMG Worldwide is a global sports, fashion and media business, with 3,500 employees operating in more than 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College; IMG’s Joint Ventures in India, Brazil, China and Turkey; IMG Media; IMG Events and Federations; IMG Golf and IMG Tennis; IMG Fashion; IMG Models; IMG Art+Commerce; IMG Clients; IMG Academy; IMG Consulting and IMG Licensing. More information is available at www.imgworld.com. Follow us on Twitter and Facebook.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.