Varick Media Management Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Ads
Leading Media Trading Desk adds Streaming Audio Inventory to Extend Cross-Channel Opportunities for Advertisers
LOS ANGELES--Triton Digital, the leading digital services provider to the audio industry, today announced that Varick Media Management (VMM) is the latest media trading desk to offer programmatic streaming audio ads through its a2x platform. The addition of Triton’s inventory will round out VMM’s cross-channel offerings which already include display, video, social, digital venue-based, search, mobile and TV.
VMM’s Data Management Platform (DMP), The Lens, syncs first party data with online/offline data for analysis, segmentation and verification, enabling advertisers to understand behavioral and demographic information of target customers. The integration with a2x will extend The Lens to streaming audio ads for the first time.
“VMM is committed to cross-channel opportunities across the entire addressable media landscape, and streaming audio has been of great interest to our customers,” said Paul Rostkowski, President of Varick Media Management. “Triton Digital is a great partner with an exceptional inventory of publishers that will enable our advertisers to further extend their reach against the same people through targeted real-time ad buys.”
VMM customers can now optimize their campaigns via real-time audience buying across Triton Digital’s global inventory of over two billion online and mobile audio impressions each month. The platform includes inventory from leading publishers including CBS, Entercom, Cumulus Media, Salem Communications, Univision, and many more.
“Since a2x’s launch earlier this year we’ve seen tremendous interest and growth from both publishers and advertisers,” said Benjamin Masse, vice president and general manager of a2x at Triton Digital. “We’re pleased to extend our inventory to VMM, a leading trading desk, to deliver data-driven targeted ads across all media channels.”
a2x is the first and only audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.
About Varick Media Management
Varick Media Management (VMM) launched in 2008 as the first data-driven trading desk for agencies and brands. VMM’s skilled human capital leverages granular audience insights and real-time bidding through a multi-bid tech approach to drive outcomes.
About Triton Digital
Triton Digital (http://www.tritondigital.com) is a mid-stage technology company focused on the digital audio industry. More leading publishers – including CBS, Pandora, Entercom, Microsoft and Slacker – use the Triton platform to enrich their content and deliver it to a global audience than that of any other company. Triton’s Webcast Metrics product is the MRC-accredited industry standard in digital audio measurement. Its Ad Injector technology delivers billions of impressions to millions of streams each month. Its ad exchange, a2x, is the only programmatic audience buying platform for audio and has broad adoption across both publishers and agencies. Triton Digital creates meaningful, amplified connections between audio, audience, and advertisers.
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