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Precept Adds HD Video Production to its Online Marketing Toolset

Precept advising clients to add HD video to improve click-through, customer engagement and sales conversion online; cites integrated creative and production process as fast, simple and cost effective


Precept Partners are advising their clients to consider adding HD video clips to improve the key performance metrics of websites and online marketing initiatives. The company’s manager, Stephen Antisdel said: “We see hard evidence that well-crafted video is lifting click-through, engagement as measured by time on the site, and sales revenue; and we’re seeing it across multiple industries.”

Antisdel continued: “We’ve partnered with one of the industry’s leading video production companies. It gives us the ability to offer our clients business videos of all types: scripted ads, customer testimonials, company profiles, event coverage, video news releases, and even feature stories. We use the strategic insights we’ve gained from working with our clients to come up with the right concept, and then work with dedicated producers to create a professional HD quality video. Our defined process is simple, and surprisingly cost-effective.” 

Precept points to recent independent reports on the importance of professional video, including one from Forrester Research saying video is 53X more likely to appear in a front-page Google result. Another study by SearchEngineWatch indicates landing pages with professional video generate 4-7X more engagement and response rates. Researchers at eMarketer report 85% of customers are more likely to purchase after watching a product video. Antisdel concludes, “Adding professional quality, integrated video production to our toolset is the next logical step in providing our clients with a full range of powerful online marketing services.”

Examples of four videos illustrating various styles, lengths and business objectives are available at the Precept Partners website:!video/ccsy

About Precept Partners:

Precept Partners provides award winning website design, development and online marketing services proven by more than $100MM in online sales revenue. The company’s founders launched Precept in 2003 after selling their fast growing Internet firm to a venture capital group. Today, Precept serves clients in retail, e-commerce, OEM manufacturing, technology and not-for-profit sectors.

Media recognition for Precept’s partners includes coverage in The Wall Street Journal, BusinessWeek, Investors’ Business Daily, Business 2.0, Furniture Today, and NPR. Precept’s client awards include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award for website design and many others. For more information visit


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