Carson Toyota Confirms, The 2013 RAV4 Scores an Early Sales Surge


WEBWIRE – Tuesday, May 07, 2013

Carson Toyota is excited to confirm, The arrival of the new 2013 next-generation Toyota RAV4 SUV has led to a sales surge for the original crossover SUV that began as what is now the fastest growing segment in the auto industry.
    
RAV4 sales have increased since the new model began rolling into Toyota dealerships in January.  In February, its first full month in showrooms, RAV4 sales increased nearly 10 percent over the same period last year with the new model making up 65 percent of all RAV4 sales.  Due to strong demand, Toyota dealers expected new RAV4 sales to continue to climb as the vehicle ramps up to full production, raising dealer inventory levels.  This has proven true as RAV4 sales in April increased 17 percent over the same period last year and are up nearly nine percent for the year.

Early dealer reports have found buyers of the new RAV4 have been particularly attracted to its dynamic exterior design, perceiving it as contemporary and very stylish.  Buyers have also been impressed with the many in-cabin features like the available Blind Spot Monitor with Rear Cross Traffic Alert, calling the new RAV4 technologically advanced.

RAV4 is available in three trim levels: LE, XLE and Limited.  Among the many technologies and convenience features early buyers have been drawn to include standard Display Audio with a 6.1-inch touchscreen and an integrated backup camera, Eco and Sport modes and 60/40 split-folding and reclining rear seats.  Dual zone climate control is standard on XLE and Limited grades, while navigation with Toyota’s Entune™ multimedia system is available on both XLE and Limited.  Standard on the Limited is the new adjustable power liftgate, Premium SofTex seating, power driver’s seat with memory, heated front seats, and Smart Key system. 
         

The new RAV4 provides active owners a more dynamic drive, with new technologies like a Sport Mode with Dynamic Torque Control AWD, enhancements in suspension performance and optimized electric power steering.

Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or (www.carsontoyota.com).

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Feltman & Associates
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