Randall-Reilly Overhauls Pro Trucker Online Alongside Rebranding Campaign
Randall-Reilly, trucking industry publishing powerhouse, has revamped its online recruiting site, Pro Trucker Online in connection with a broad, company-wide rebranding campaign.
Tuscaloosa, Alabama - Randall-Reilly, a leading publishing company for the trucking industry, has announced the launch of its revamped interactive recruiting website ProTrucker Online as part of its overall branding overhaul that is transforming the trucking publication giant from “magazine guys” to a comprehensive multi-media, solutions-based business.
ProTruckerOnline.com is an interactive recruiting website and was given an exciting new facelift that reflects the company’s overall rebranding campaign that included redesign of all company logos, tag lines and new positions for advertising sales personnel, who are now serving as account managers.
From its earliest version as Pro Trucker magazine, the publication has been one of the industry’s premier references, used by highly rated trucking companies to connect qualified drivers to job openings. The changes are expected to boost effectiveness immeasurably by helping truck drivers navigate the flood of industry news and job openings available to them.
"Instead of waiting on the audience to come to us, we go where they are and offer our clients cross-channel marketing solutions,” Brent Reilly, company president. He added that the rebranding efforts across the board are part of a company-wide, comprehensive approach to industry positioning and a consolidation of its services and products under a more unified brand.
The revamped ProTrucker Online offers the latest elements in sleek, efficient website design. Drivers and trucking companies will find improved navigation and consolidated industry news specifically designed with them in mind. Pro Trucker Online provides free access to the best companies in the trucking industry through a premier application system that is completely secure, yet it is simple enough not to be overly taxing while capturing all of a user’s pertinent information to connect them to the best truck driving jobs currently available.
The entire trucking industry will have a much better sense of the overall changes that have taken place at Randall-Reilly after visiting the new ProTrucker Online, said Reilly.
“This re-energized recruiting website is a fitting reflection of the success of the Randall-Reilly rebranding efforts and our transition from “magazine guys” to a technology and data-driven company,” he said.
For more information about ProTrucker Online and Randall-Reilly call 800-633-5953 or visit their websites.
About Randall-Reilly: Randall-Reilly has been a leading publisher of trucking industry news and employment for more than 75 years. Based in Tuscaloosa, Alabama, the company has grown from a magazine originally created to better the lives of truckers by providing them with valuable information, to a nationally recognized brand with solutions-based multi-media products and services. Its industry trade shows, award-winning publications and online recruiting sites, such as ProTrucker Online, continue to carry the mission of offering the trucking sector open communication, adaptive solutions, innovative ideas and effective services and products.
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