EZ Show Network deploys Digital Signage in Follett Higher Education Group’s University & College Bookstores
July 24, 2006 – Indianapolis, IN - EZ Show Network, LLC, a producer and distributor of narrowcast content to its own digital signage in retail and public space is deploying 453 screens to 393 locations inside of Follett Higher Education Group’s on-campus retail bookstores.
EZ Show Network’s narrowcasting operation in the Out of Home advertising sector (OOH) is an emerging advertising medium that delivers customized content to its viewing audience. Specifically, in the retail outlet, content is shaped to enhance the viewer’s experience by delivering information, entertainment and purchasing suggestions to engaged shoppers. Audio is provided on the main screen while the sidekick portion contains dynamic Flash ads without sound.
Retailers want digital signs to inform customers about goods, services, and in-store specials instead of traditional paper signs that are flat, expensive and quickly outdated. The digital sign offers them versatility, one sign instead of many, and provides that trendy look and feel that consumers like. EZ Show is meeting this need by providing compelling content and customized ad presentation based upon location and venue type.
Ms. Bernie Day, President & CEO of EZ Show Network, Inc. said, “We value very highly the partnership with Follett as we actively co-create a dynamic network for the students so that suppliers of bookstore products as well as other advertisers can reach the highly coveted 18 – 27 year old demographic.”
“We are excited about the opportunity to provide music, entertainment, news, and useful information to our customers.” This will elevate their shopping experience and provide yet one more reason for them to visit our stores,” said Joe Skaggs, Vice President, Brand Marketing & Sales for Follett.
About EZ Show Network
EZ Show Network, Inc. is a leading provider of Out of Home (OOH) advertising solutions through its innovative in-store retail media network. EZ Show produces its own Network content and is located in Indianapolis, IN. www.ezshownetwork.com
About Follett Higher Education Group
Follett Higher Education Group of Oak Brook, IL (FHEG) is the country’s largest operator of college and bookstores with 746 retail campus stores nationwide. 393 premium locations have been selected to reach over 71 million captive viewers per year. www.fheg.follett.com/
- Contact Information
- Bernie Day
- President & CEO
- EZ Show Network
- Contact via E-mail
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.