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SAS makes travelling easier - introducing SAS Go and SAS Plus


SAS is launching a new service concept, replacing the previous service classes with two brand new alternatives: SAS Go for customers who want to have a lot and SAS Plus for customers who want to have more. We have worked with our customers to develop these products, which meet the increasing demand for smoother and more time-efficient journeys for both leisure and business passengers.

In November last year we launched a new pro-active plan, 4Excellence Next Generation (4XNG), to secure the future of SAS as a competitive company for our customers. Our operations are now radically changing with new collective agreements for our flight staff, the centralisation and downsizing of our administrative organisation, and the outsourcing and sale of operations. As part of this plan our customer offerings will be renewed and developed.

SAS is introducing two brand new service concepts in Scandinavia and Europe: SAS Go, for customers who want to have a lot, and SAS Plus, for customers who want to have more. This new concept has been developed closely with customers and includes a new and improved onboard service concept.

“We want to make travelling easier for our customers. And this includes SAS Go and SAS Plus. For SAS simplicity is when customers receive exactly what they need. When we were developing this new concept, we based our work on our customer needs rather than on industry standards,” says Rickard Gustafson, CEO and Group President of SAS.

SAS Go always includes a checked bag at no extra charge, coffee or tea onboard, as well as several services to save time, including mobile check-in. SAS Plus includes two checked bags at no extra charge, SAS Fast Track, lounge access, meals and drinks onboard as well as twice the number of EuroBonus points; all of this is on top of the benefits offered by SAS Go.

There will also be a completely new onboard service concept, where the traditional airline food will be replaced with a Café and a new range that will be offered to all customers onboard.

SAS Go and SAS Plus will be introduced in June.

SAS is Scandinavia’s leading airline with daily flights to destinations in Europe, USA and Asia. SAS is a member of Star Alliance ™ ( and, together with 26 partners we offer over 1300 destinations worldwide inmore than 190 countries. For more information, visit

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