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What Publishers and Writers Get From Free Reprint Articles

The article marketing company advise how best to postion your article to get the most out of it.


(York Monday 1st April 2013) When you first hear about the concept of article marketing, it is natural to wonder what different parties are involved and what they’re getting out of their arrangement.

With article marketing say, website owners create educational content on their niche, and then other website owners (publishers) reprint that content on their sites along with links going back to the website of the author.

One question that article marketing company often gets is: What do publishers get out of putting free reprint articles on their websites? People also are interested in how submitting free reprint articles can benefit the author. says that the publisher benefits by getting niche-specific content that is helpful, interesting or relevant to his or her readers. When Google is attempting to determine the importance of a person’s website, one factor that the search engine considers is how longer as reader stays on the site after being referred to it. The higher the quality of the content on your site, the longer readers will look around on the site, and the better the publisher’s search engine rankings.

Many publishers find it beneficial to supplement the content on their website with free reprint articles. The publisher looks for content that is appropriate to their readership, and selects the articles that will bring value to the website.

Posting free reprint articles on their sites also helps publishers build up useful content. The advantage of this is creating a better user experience for the people who visit the website. The publisher will also benefit by creating a “sticky” website, a site that people stick around and read after being referred from a search engine. also says that article submitters benefit immensely from authoring free reprint articles.  The reason why people create free reprint articles is to market their websites. With a traditional free reprint article, there is a resource box that appears beneath the article that includes biographical information as well as an incentive to visit the author’s website and a link to the site. The resource box and those links to the author’s website are the writer’s “payment.” The resource box is an opportunity that allows you to discuss your business, products and website and attempt to persuade the reader to visit your site.

It is the key to all the benefits that article marketing can bring. If you craft a strong resource box, you can get the reader to visit your website by clicking on the links it contains. Another way a resource box can benefit the author is through search engine rankings. When you participate in article marketing, you are creating links that go to your website. The links help Google to appropriately categorize and rank your website.

According to, with consistent SEO article marketing, you can improve the search engine rankings for the web pages on your site. The higher the search engine ranking, the more website traffic you’ll receive. The article submission site contends that article marketing is a win-win situation for both publishers and authors.

For more information please contact or read their blog here


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