M&M’s® Character Would Do Nearly Anything For Love


WEBWIRE – Monday, February 04, 2013

HACKETTSTOWN, N.J. – Mars Chocolate North America unveiled a new M&M’S® Brand 30 second television commercial featuring actress Naya Rivera and the M&M’S character, Red. The spot aired during the first quarter of Super Bowl XLVII on CBS as part of the brand’s new integrated marketing campaign, ‘Better With M™,’ which showcases how M&M’S irresistible chocolate makes moments more fun and delicious.

The ad, created by BBDO New York, features the popular M&M’S character falling all over himself to showcase his commitment to Rivera while belting out the popular song, “I’d Do Anything for Love (But I Won’t Do That).” The relationship comes into question when Rivera can’t resist adding her milk chocolate beau to some of her favorite treats, including cookies, cake and ice cream. She even goes as far as asking him to get inside a pińata.

The ‘Better With M’ campaign is one of the largest marketing efforts in M&M’S history. In addition to the Super Bowl ad, the year-long campaign includes multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and a new cause-marketing partnership with Habitat for Humanity. Fans are also encouraged to share how M&M’S makes their own moments better via the brand’s Facebook page (www.facebook.com/mms), as well as the hashtag, #betterwithmms.

Fans who missed the M&M’S Super Bowl commercial can watch it on the M&M’S YouTube Channel or www.facebook.com/mms.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a “mutuality of benefits” for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.



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