Tennant and Bolt return in new Virgin Media campaign
• Ads showcase Virgin Media Collections with TiVo and superfast broadband
• Builds on hugely successful 2012 campaigns
David Tennant, Usain Bolt and Sir Richard Branson have returned for Virgin Media’s new multi-million pound advertising campaign, bringing to life a range of great bundles - Virgin Media Collections. Virgin Media’s award-winning TiVo® service and superfast broadband are in the spotlight with a trio of playful ads kicking off this weekend with a primetime slot during ITV1’s ‘Take Me Out’ (Saturday 12th January). The new campaign is the first time the triumvirate appear alongside each other.
The first ads showcase some of the key features of Virgin Media TiVo, part of every Virgin Media Collection. We see a clumsy Richard accidentally deleting his favourite programme and, much to his annoyance, David Tennant himself. TiVo’s ability to ‘undelete’ comes to the rescue and brings everything, and everyone, back to how it should be. The second ad opens with three Davids arguing over which TV show to watch. A fourth David strolls across the screen, explaining only Virgin Media TiVo customers can record three programmes at the same time whilst watching a fourth and brings harmony back to the living room.
The third ad champions Virgin Media’s superfast broadband and heralds the return of superfast superstar, Usain Bolt. The ad starts with a seated David Tennant casually glancing around to reveal a terrible lookalike of the legendary Usain Bolt. As David explains everyone should get the superfast speeds they expect – as they do with Virgin Media* - the pretender’s attempt at Bolt’s signature lightning pose is interrupted by the arrival of the genuine article. Bolt strides across the screen and quickly shows the impostor the door.
Richard Larcombe, director of advertising and sponsorship at Virgin Media, said: “We’re delighted that David, Usain and Richard are back and flying the flag for our fantastic services. Our customers love how TiVo helps them watch their favourite telly and this new campaign showcases our unrivalled set top box as well as our unbeatable broadband speeds. We’re building on a hugely successful 2012, including an outstanding line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard. 2013 promises even more memorable partnerships and fantastic campaigns from Virgin Media.”
The campaign was created by BBH with media planning handled by Fifty6, and will run across TV, print and online. The new ads will run alongside a previously seen work in which David Tennant tells the audience about Virgin Media’s great selection of Sky channels to the tune of a Richard Branson whale song.
Notes to Editors
* According to Ofcom, Virgin Media’s 30Mb broadband service delivers an average speed of 30.1Mb. Ofcom’s broadband speed research can be found here: http://media.ofcom.org.uk/2012/08/15/network-upgrades-boost-average-broadband-speeds/
About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.
The company’s cable network – the result of a multi-billion pound private investment – delivers ultrafast broadband connections to over half of all UK homes, with speeds of up to 100Mb, and is being expanded to reach thousands more people across the country.
Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of UK households.
Virgin Media also operates the most popular virtual mobile network in the UK which, when launched, was the world’s first such mobile phone service. It is also one of the largest fixed-line home phone providers in the country.
Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).
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