Mobistar chooses mortierbrigade as new creative agency
Brussels - From January 2013 on, mortierbrigade will become Mobistarís new creative agency. It was chosen after a consultation launched in September. Its main strength is its complementarity with other communication and media agencies working for Mobistar (Prophets, Cypres and Havas Media).
In September, Mobistar initiated a market search among creative agencies in Belgium. The objective? To collaborate with the partner best suited to support the brand in future. This consultation has just been completed with the choice of mortierbrigade as the new creative agency. The approach proposed by mortierbrigade was unanimously commended by Mobistarís management, especially in terms of 360į creativity and operational efficiency.
The complementarity of mortierbrigade with other communication and media agencies is clearly another argument that convinced Mobistar. "We believe that with the arrival of mortierbrigade, the conformation of our agencies will be optimal", said Luc Latour, Director Communication & Brand at Mobistar. Specifically, mortierbrigade is now in charge of 360į creativity. Meanwhile Prophetsí role is expanding, since it will now also handle the "global strategy". For its part, Cypres continues to handle the publications for customers and the content marketing, while Havas Media remains, of course, Mobistarís media agency.
Collaboration between Mobistar and mortierbrigade will start in January 2013. In the past, mortierbrigade and Mobistar had already worked together between 2006 and 2009 with the launch of the "Tempo Music" product.
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