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Chevy Rock & Roll 400 matches star power of Barenaked Ladies with horsepower of NASCAR at Richmond International Raceway


Kevin Harvick and Barenaked Ladies unveil new racecar today at XM Satellite Radio Headquarters

WASHINGTON , DC – Chevrolet announced live today from the XM Satellite Radio studios that Barenaked Ladies will perform at the popular Chevy Rock & Roll 400 pre-race concert at Richmond International Raceway on Saturday, September 9. Barenaked Ladies and NASCAR driver Kevin Harvick unveiled the #29 GM Goodwrench Chevy Monte Carlo SS racecar that he will drive, which features images of the band. Chevrolet also announced the “Chevy SS Rocks” sweepstakes with a grand prize VIP backstage pass to the Chevy Rock & Roll 400 that includes meeting the band and Harvick and taking home the signed hood of the racecar. Register to win at

Barenaked Ladies will perform a mix of new and classic songs at the Chevy Rock & Roll 400 just prior to the debut of their first original album in three years—Barenaked Ladies Are Me—on September 12 on their own imprint label, Desperation Records. The concert will be simulcast on XM Satellite Radio’s XMLive (XM channel 200).

“Chevrolet’s American Revolution races on with the SS ‘Super Sport’ performance lineup of products such as the 205-hp Cobalt SS Supercharged, the 303-hp Impala SS and the 391-hp TrailBlazer SS, and the Chevy Rock & Roll 400 allows us to bring awareness of these vehicles in a fun way that reflects Chevy’s musical heritage,“ said Ed Peper, Chevrolet General Manager. ”Music is part of Chevrolet’s DNA. Chevy vehicles have inspired lyrics in more than 200 songs. From ‘American Pie’ to ‘Little Red Corvette,’ no other brand has so inspired popular culture, and we’re eager to have talent such as Barenaked Ladies to help showcase our vehicles"

This is the seventh consecutive year that Chevrolet will be the title sponsor of the fall race at Richmond International Raceway. With more than 107,000 fans attending, the race will mark the 30 th consecutive sell-out of a NASCAR NEXTEL Cup Series event at the track and will be broadcast live during primetime. The Chevy Rock & Roll 400 will determine the participants in the “Chase for the NASCAR NEXTEL Cup Championship.”

“The Chevy Rock & Roll 400 is one of the most prestigious races on the NASCAR NEXTEL Cup Series schedule,” said Doug Fritz, Richmond International Raceway president. ”The Rock & Roll concept, along with the drama of it being the 26 th race, will again show why Richmond International Raceway is America’s premier short track"

Today’s announcement is the first of several musical pairings to be announced prior to the Chevy Rock & Roll 400. Additional vehicles that will be participating in the event will be announced later.

About the Chevy Rock & Roll 400
A collaboration among Chevrolet, Richmond International Raceway and NASCAR, the Chevy Rock & Roll 400 unites pop and rock musicians with elite drivers in NASCAR for this unique industry-first program. The Chevy Rock & Roll 400 is the headlining event of the September NASCAR race weekend at Richmond International Raceway in Virginia and features Chevy Monte Carlo SS race cars adorned with paint schemes showcasing music artists. The Chevy Rock & Roll 400 race weekend also marks the first time that many of these popular artists have been directly linked to the NASCAR racing experience.

About Barenaked Ladies
Founded in 1988 by singer-guitarists Steven Page and Ed Robertson, Toronto-based Barenaked Ladies include Tyler Stewart, Jim Creeggan and Kevin Hearn. The band has sold more than 14 million records worldwide with hits such as “One Week,” “Pinch Me” and “Brian Wilson.” Along the way, they have developed a dedicated following and a reputation as one of North America’s best-loved live acts.

About Kevin Harvick and Richard Childress Racing
Kevin Harvick currently is racing a full NASCAR NEXTEL Cup and Busch series schedule. His Cup career stats boast an impressive six wins, 35 top-5 finishes and 73 top-10 finishes. He and wife DeLana own Kevin Harvick, Inc., which competes in the Busch and Truck series. Kevin was named “Rookie of the Year” and Busch Series Champion in 2001 and he is currently the points leader in the 2006 Busch Series.

Richard Childress Racing ( has earned more than 130 victories and nine NASCAR championships, including six in the NEXTEL Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. Its 2006 NEXTEL Cup Series lineup includes Clint Bowyer (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 GM Goodwrench/Reese’s) and Jeff Burton (No. 31 Cingular Wireless). Its Busch Series lineup includes Clint Bowyer (No. 2 ACDelco), Harvick and Burton (No. 21 Coast Guard) and Burton (No. 29 Holiday Inn).

About Richmond International Raceway
One of the most popular tracks among fans, media and drivers, Richmond International Raceway was recently voted the favorite track among NASCAR NEXTEL Cup Series drivers, owners and crew chiefs in a poll. For more than 50 years, the track has hosted NASCAR NEXTEL Cup Series races and today remains the only major facility to hold all of its events “under the lights.” Richmond International Raceway is also the only ¾-mile track in the NASCAR NEXTEL Cup Series, and the track’s unique, d-shaped configuration helps produce some of the best—if not the best—racing in all of motorsports.

About Chevrolet
Chevrolet is America’s No. 1-selling automotive brand. In addition, Chevrolet delivers more-than-expected value in every vehicle category, offering cars and trucks priced from $9,890 to $72,235. Chevy delivers expressive design, spirited performance and great value with standard features usually found only on more expensive vehicles.

About XM Satellite Radio
XM is America’s No. 1 satellite radio service with more than 6.5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City, the Country Music Hall of Fame in Nashville, Toronto and Montreal, XM’s 2006 lineup includes more than 170 digital channels of choice from coast to coast: the most commercial-free music channels, sports, talk, comedy, children’s and entertainment programming; and the most advanced traffic and weather information.

XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with automotive manufacturers including General Motors is available in more than 140 different vehicle models for 2006. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit

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