Incansoft’s Understanding CAN-SPAM Published On Amazon
A comprehensive, plain language explainer of the US CAN-SPAM Act of 2003. Debunking numerous myths surrounding Commercial Email, this guide is a must read for anyone using email to promote products and services as well as those receiving it.
Incansoft announced today the Amazon Kindle publication of Understanding CAN-SPAM, a comprehensive, plain language explainer of the US CAN-SPAM Act of 2003. Debunking numerous myths surrounding the use of Commercial Email, this guide is a must read for anyone using email to promote products and services as well as those receiving email.
"Despite the law being more than eight years-old, merchants both online and off continue to fail when it comes to compliance with CAN-SPAM", Michalis Kotzakolios, Incansoft’s CEO and Publications Author said. "Violations carry substantial penalties for each individual email, regardless of whether sent inadvertently or intentionally. As such, it behooves responsible business owners to ensure that all Commercial Email they send fully complies with each provision of the law"
Email Marketing seems easy to do on the surface - build a list, get subscribers to opt-in and start sending commercial offers. However, most marketers don’t seem to realize that subscribed or not, any Commercial Email sent to an email list must still comply with CAN-SPAM.
Incansoft wrote and published Understanding CAN-SPAM to help business owners avoid mistakenly spamming customers, by following the seven simple rules outlined in the book. Those receiving Commercial Email will also benefit from learning and understanding the legal definition of spam as well as how to determine whether or not they’ve been spammed.
Incansoft, a Greek development firm maintains offices in Greece, Peru and the United States and is found online at www.incansoft.com. They are uniquely positioned to provide cloud-based web applications (Digibilly Instant Payment Gateway) and software, focusing core development resources on emergent web technologies
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- Michalis Kotzakolios
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