Ford Of Canada Signs Exclusive Long-Term Factory Agreement With Sirius Canada
* Comprehensive factory installation program launching with 2007 model year vehicles
* Virtually all Ford vehicles will be equipped with SIRIUS by 2008
TORONTO, July 13, 2006 – Ford of Canada and SIRIUS Canada today announced an exclusive long term agreement that will make SIRIUS Satellite Radio receivers factory-installed equipment in virtually all Ford vehicles sold in Canada by 2008. Starting with 2007 model year vehicles, Ford of Canada will offer the factory-installed satellite radio receivers bundled with a subscription to SIRIUS Canada’s premium 110 channel satellite radio service. The majority of the Ford Motor Company brands in Canada - Ford, Lincoln Mercury, Land Rover, Jaguar, Volvo and Aston Martin - are covered by the agreement.
Multiple Ford of Canada vehicle lines are being targeted to have SIRIUS Satellite Radio in the 2007 model year including Ford Fusion, Mustang, Five Hundred, Freestyle, Ranger, Explorer, Sport Trac, Expedition, Expedition Max, Edge, Lincoln Navigator, MKZ, and MKX. By 2008, virtually all Ford Canada vehicles will be equipped with SIRIUS Satellite Radio.
“We are thrilled to start Ford of Canada’s factory program for SIRIUS and excited about establishing a long term agreement,” said Mark Redmond, President and CEO, SIRIUS Canada Inc. “SIRIUS offers customers an unparalleled radio experience and it will now be even easier for Ford drivers in Canada to experience SIRIUS Canada’s premium content featuring the most channels and most commercial-free music.”
“This announcement is great news for Ford customers,” said Bill Osborne, President and CEO, Ford Motor Company of Canada. “SIRIUS Canada is the country’s leading satellite radio provider and we look forward to its Canadian debut in an unprecedented number of Ford of Canada vehicle lines.”
Premium 110 Channel Lineup
SIRIUS Canada’s premium 110 channel satellite radio service features the most commercial-free music and leading news, sports and entertainment programming. SIRIUS Canada offers Canadians the most channels, the broadest Canadian offering with five exclusive French channels, and the highest quality of satellite coverage among all satellite radio providers in Canada.
About SIRIUS Canada
From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 channels of the best programming in all of radio. With a total of 65 commercial-free music channels – the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS Canada features sports, news, talk and entertainment. SIRIUS is the Official Satellite Radio Partner of the CFL, NHL, NFL and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. For more information please visit: www.siriuscanada.ca
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- Vice President, Public Affairs
- Ford Canada
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