Lexus Collaborates with The Weinstein Company to Produce Lexus Short Films Premiering in Early 2013
Lexus announces the collaborative production of a series of short films with The Weinstein Company, the multimedia production and distribution powerhouse that won eight Academy Awards in 2012. The films are to premier in early 2013.
Lexus is dedicated to surpassing customers’ expectations, both with the luxury cars it builds and the luxury experience for its customers. With its new products, Lexus has introduced striking new designs and a more engaging driver’s experience.
To highlight the new look and feel of the brand, Lexus approached The Weinstein Company to produce a series of short films that will offer similar levels of inspiration to viewers.
Lexus selected the short-film format as it represents a key expression of the future in cinematography. Each film will be developed by an individual director chosen from among the best up-and-coming talents in the industry. Each director will represent a different part of the world, as well as a different genre of filmmaking. Through these films, Lexus will demonstrate the powerful ability to be moved by innovative, dynamic story-telling that challenges the imagination and reinforces the idea that life is an amazing experience.
The details of the Lexus Short Films premier are to be announced at a later stage. In the meantime, the films’ progress and production can be followed through www.lexusshortfilms.com beginning Wednesday, November 28.
The Lexus vision is to pursue more modern and progressive values for luxury than those of conventional luxury automakers. Lexus has been striving to create a more rewarding experience with the car as well as through such technological advancements as “Lexus Hybrid DriveTM” in its efforts to solve numerous issues that have surfaced in the modern world.
Lexus believes in the future — and in creating products and delivering services that will make a better life and future for all of us.
About The Weinstein Company
The Weinstein Company (TWC) is a multimedia production and distribution company launched in October 2005 by Bob and Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC also encompasses Dimension Films, the genre label founded in 1993 by Bob Weinstein. Together TWC and Dimension Films have released a broad range of mainstream, genre and specialty films that have been commercial and critical successes.
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